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Nike 6.0 2012 Spring Collection

StyleComments ⋅ 5533 Views
Nike 6.0 unveil its upcoming Spring 2012 footwear collection, evolving many of its signature pro models via updated colorways and redesigned construction. In addition to new iterations of the Paul Rodriguez V, Mogan Mid 2 SE and the Encore 2, the mod...

Nike 6.0: The Vapen Session – Episode 1

LifestyleComments ⋅ 277 Views
The Nike Vapen is a new snowboarding boot released by the decidedly action sport-oriented Nike 6.0. The boot itself utilizes a re-moldable liner that reacts to the heat of your foot and forms to it, which works in unison with the heat reflecting foot...

Defgrip: Nike Pool

CultureComments ⋅ 306 Views
Back in May, much news surrounded Nike’s innovative “Pool” transformation. Taking an old 1970s swimming pool in Dagenham, the facility was made into a BMXer’s paradise with workshops alongside demos. On hand was the Defgri...

The Chosen Premiere by Nike 6.0

CultureComments ⋅ 283 Views
New from Nike 6.0 comes an extreme sports video entitled “The Chosen” as well as some fascinating behind-the-scenes insight from its star athletes and producers. According to director Lance Acord, the inspiration for the piece was the...

Nike Presents: The Pool – The Full Story

CultureComments ⋅ 236 Views
The Pool from Nike was more than a BMX comp, it was one of the most extra-ordinary gatherings of the BMX community this century. From the draining of a soon-to-be-demolished local authority swimming pool in Dagenham, East London, into a world cla...

Nike Presents: The Pool – Behind-the-Scenes

EventsComments ⋅ 624 Views
Here’s a behind-the-scenes look at the making of the set of Nike’s new facility, The Pool. With the help of park designer Dave Sowerby, an old, 1970s era swimming pool in Dagenham was dramatically transformed into this modern BMX par...

Nike Presents: The Pool Recap

EventsComments ⋅ 943 Views
Following the original teaser, we take an official look at Nike’s The Pool. Kicking off last week, Nike converted Dagenham’s old ’70s public swimming pool into a unique BMX facility, with the help of park designer Dave Sowerby....

Nike 6.0 “Leave a Message” Trailer

CultureComments ⋅ 222 Views
Recent years have seen an astounding growth in female professional surfers, so much that the swoosh’s alternative sports line Nike 6.0 rises to the forefront of the sport. To address this trend, Nike unleashes the trailer to Leave a Message...

Nike Stadiums: Nike 6.0 “Snowboard Trip”

CultureComments ⋅ 271 Views
This video from Nike Stadiums illustrates what it takes and what it’s like to be in the unusual position of being a snowboarder living in New York. Starring some of Nike’s 6.0 team, the crew heads out from New York in the early morning to give th...

DMC x Nike 6.0 DeLorean Dunk

StyleComments ⋅ 8571 Views
Inspired by the DeLorean DMC-12, Nike 6.0 Introduces the Limited-Edition DeLorean Nike Dunk, a Fusion of Innovation and Style. Influenced by the DMC-12′s aerodynamic design and trademark characteristics, Nike reinterpreted the car’s s...