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Nike HTM Flyknit Collection Launch @ Nike 1948 London

After hosting a private viewing for the HTM Flyknit collection at 21 Mercer in New York, this weekend saw the stop make its rounds at Nike 1948 in London. Taking place on Saturday, February 25, the ongoing global private viewing rollout saw the Londo...

Nike 1948 iPad App

Having recently revamped their conceptual store, East London’s 1948 have today launched a digitised version of their popular publication in the form of an iPad app. The software consists of a virtual magazine that offers an exclusive look into th...

Nike 1948 London Opening Event Recap

No stranger to innovative, game-changing retail spaces, Nike helped redefine what it means to open a storefront in the summer of 2008 when it launched 1948 in an abandoned East London railway arch. Part retail space, part creative playground, the...