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Primitive 2011 Fall New Era Caps

StyleComments ⋅ May 9, 2011
Primitive gives us a look into several upcoming New Era styles for the brand’s Fall 2011 season. Much like the designs we’ve seen in the past, the caps remain pretty tame in their approach, focused on solid color selections and clean...

The New Era 2011 Spring/Summer Book

CultureComments ⋅ May 3, 2011
In conjunction with the release of their Spring/Summer 2011 collection, New Era is also releasing a book to highlight some of its key pieces and shed more light on the brand. Published by TRANSWORLD JAPAN, the book includes a brief company histor...

New Era Flagbearers: N*E*R*D

CultureComments ⋅ Apr 27, 2011
New Era’s newest flagbearers are musicians-slash-producers-slash-singers-slash-songwriters Pharrell Williams, Chad Hugo and Shae Haley – collectively known as N*E*R*D. In this new promotional piece the fellas talk about their love for...

A Bathing Ape New Era “Baby Milo” 59FIFTY Fitted Cap

StyleComments ⋅ Apr 11, 2011
A Bathing Ape’s Baby Milo theme is applied over an all-over monogram pattern in a new accessory release. Teaming up with New Era on their most iconic 59FIFTY fitted cap, little Baby Milo embroideries are applied throughout the body of the c...

New Era: The Trash Talking Begins featuring Alec Baldwin and John Krasinski

CultureComments ⋅ Apr 9, 2011
While the Boston Red Sox drew first blood this season winning 9-6 against its bitter rivals, the New York Yankees, the rivalry will undoubtedly continue for years to come. New Era highlight one of the professional sports world’s most specta...

The Hundreds New Era 59FIFTY “TRIFECTA” Collection Store Exclusives

StyleComments ⋅ Apr 6, 2011
Fresh off a new store opening in Santa Monica, The Hundreds aren’t about to leave their other stores out of the exclusive releases as a new pack of fitteds will release this Friday. The “TRIFECTA” collection features leather bil...

XLARGE x FTC 2011 Spring/Summer Capsule Collection

StyleComments ⋅ Apr 5, 2011
Here’s a preview of the Spring/Summer 2011 capsule collection from XLARGE and FTC. Included is a set of brightly colored skateboard decks available in orange and blue priced at ¥10,500 (approximately $125 USD), “X-FTC” branded g...

New Era “Drink Logo” Collection

StyleComments ⋅ Mar 16, 2011
If there is anything more iconic than a baseball cap it’s Coca-Cola, which is what makes these new caps by New Era so fitting (literally). The label has teamed up with The Coca-Cola Company to release a collection of fitted caps featuring t...

Deadline x Hall of Fame New Era 59FIFTY Fitted Cap

StyleComments ⋅ Mar 15, 2011
Deadline and Hall of Fame team up once again to release the second part to their cap collaboration. Based on the iconic New Era 59FIFTY fitted cap, two contrasting colors feature the Deadline logo. Other details include the Hall of Fame logo on t...

Deluxe x New Era Snapback Cap

StyleComments ⋅ Mar 3, 2011
In one of the most recent arrivals from Deluxe, the brand is releasing this New Era snapback cap. The cap features a navy shell with a white embroidered logo and stitched New Era branding at the wearer’s left side with a contrasting green v...

New Era Tokyo Store

DesignComments ⋅ Feb 27, 2011
New Era announces the opening of New Era Tokyo – its eighth flagship store location globally. Centrally located in Harajuku, the 1,100-square-foot store will officially open on Feb. 26, 2011, bringing headwear, branded apparel and lifestyl...

Benny Gold Varsity New Era Caps

StyleComments ⋅ Feb 25, 2011
Benny Gold gives us an early look into a series of upcoming New Era caps due out in April 2011. Taking inspiration from classic collegiate teams of the ’90s, the brand utilizes three distinct colorways and pairs them with intricate details,...

MURO & S-WORD x EK by New Era

StyleComments ⋅ Feb 17, 2011
Two Japanese hip-hop heavyweights, MURO and S-WORD, both find themselves at the center of a new collaboration with New Era’s more fashion-centric EK by New Era line. Each artist puts their respective aesthetic on something a little differen...

EK by New Era 2011 Spring/Summer Collection

StyleComments ⋅ Feb 3, 2011
The EK by New Era collection continues as the Japanese-centric label expands further with each season. Spring/Summer 2011 focuses yet again on lifestyle designs, incorporating both classic staples and newer takes on traditional headwear, with a m...

In4mation “Go Green Hawaii” Pack

StyleComments ⋅ Feb 3, 2011
In4mation get into the act of sustainable living with their eco-minded “Go Green Hawaii” pack. Comprised of hats and T-shirts, either purchase will come complete with a 100% hemp tote bag. The bag will entail customers to 10% off thro...