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New Era: Behind the Rivarly with John Krasinski and Alec Baldwin

CultureComments ⋅ May 28, 2011
New Era’s ongoing “Rivalry” made-for-web video series involving Josh Krasinski and Alec Baldwin talks with the two actors about their relationship. Each having their own allegiances to their respective hometown teams of the Yank...

Marc Jacobs x New Era 59FIFTY Fitted Cap

StyleComments ⋅ May 25, 2011
Marc Jacobs links with New Era on its signature 59FIFTY fitted cap. The four different styles include a black and white MJ script as well as city tributes based on Paris and New York. Furthermore, the caps are differentiated by different colored...

JAM HOME MADE x New Era CAP PIN

StyleComments ⋅ May 23, 2011
JAM HOME MADE has teamed up with New Era to design this co-branded cap pin. The all-black design features a keyring attachment and embossed with the logo of both brands involved. Priced at ¥15,750 (approximately $195 USD), the pin is available fo...

New Era: One Hitter featuring Alec Baldwin and John Krasinski

CultureComments ⋅ May 17, 2011
In a follow-up to the original commercial, The Trash Talking Begins, Yankees fan Alec Baldwin shows up to John Krasinski’s apartment to physically show his displeasure. Stemming from Baldwin’s perceived loss to the Krasinki’s Re...

Primitive 2011 Fall New Era Caps

StyleComments ⋅ May 9, 2011
Primitive gives us a look into several upcoming New Era styles for the brand’s Fall 2011 season. Much like the designs we’ve seen in the past, the caps remain pretty tame in their approach, focused on solid color selections and clean...

The New Era 2011 Spring/Summer Book

CultureComments ⋅ May 3, 2011
In conjunction with the release of their Spring/Summer 2011 collection, New Era is also releasing a book to highlight some of its key pieces and shed more light on the brand. Published by TRANSWORLD JAPAN, the book includes a brief company histor...

New Era Flagbearers: N*E*R*D

CultureComments ⋅ Apr 27, 2011
New Era’s newest flagbearers are musicians-slash-producers-slash-singers-slash-songwriters Pharrell Williams, Chad Hugo and Shae Haley – collectively known as N*E*R*D. In this new promotional piece the fellas talk about their love for...

A Bathing Ape New Era “Baby Milo” 59FIFTY Fitted Cap

StyleComments ⋅ Apr 11, 2011
A Bathing Ape’s Baby Milo theme is applied over an all-over monogram pattern in a new accessory release. Teaming up with New Era on their most iconic 59FIFTY fitted cap, little Baby Milo embroideries are applied throughout the body of the c...

New Era: The Trash Talking Begins featuring Alec Baldwin and John Krasinski

CultureComments ⋅ Apr 9, 2011
While the Boston Red Sox drew first blood this season winning 9-6 against its bitter rivals, the New York Yankees, the rivalry will undoubtedly continue for years to come. New Era highlight one of the professional sports world’s most specta...

The Hundreds New Era 59FIFTY “TRIFECTA” Collection Store Exclusives

StyleComments ⋅ Apr 6, 2011
Fresh off a new store opening in Santa Monica, The Hundreds aren’t about to leave their other stores out of the exclusive releases as a new pack of fitteds will release this Friday. The “TRIFECTA” collection features leather bil...

XLARGE x FTC 2011 Spring/Summer Capsule Collection

StyleComments ⋅ Apr 5, 2011
Here’s a preview of the Spring/Summer 2011 capsule collection from XLARGE and FTC. Included is a set of brightly colored skateboard decks available in orange and blue priced at ¥10,500 (approximately $125 USD), “X-FTC” branded g...

New Era “Drink Logo” Collection

StyleComments ⋅ Mar 16, 2011
If there is anything more iconic than a baseball cap it’s Coca-Cola, which is what makes these new caps by New Era so fitting (literally). The label has teamed up with The Coca-Cola Company to release a collection of fitted caps featuring t...

Deadline x Hall of Fame New Era 59FIFTY Fitted Cap

StyleComments ⋅ Mar 15, 2011
Deadline and Hall of Fame team up once again to release the second part to their cap collaboration. Based on the iconic New Era 59FIFTY fitted cap, two contrasting colors feature the Deadline logo. Other details include the Hall of Fame logo on t...

Deluxe x New Era Snapback Cap

StyleComments ⋅ Mar 3, 2011
In one of the most recent arrivals from Deluxe, the brand is releasing this New Era snapback cap. The cap features a navy shell with a white embroidered logo and stitched New Era branding at the wearer’s left side with a contrasting green v...

New Era Tokyo Store

DesignComments ⋅ Feb 27, 2011
New Era announces the opening of New Era Tokyo – its eighth flagship store location globally. Centrally located in Harajuku, the 1,100-square-foot store will officially open on Feb. 26, 2011, bringing headwear, branded apparel and lifestyl...