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New Era Derek Jeter 3K Cap

In celebration of The Captain’s historic achievement, New Era produces a limited edition Derek Jeter 3K fitted for the first Yankee to reach 3,000 hits. Featuring your traditional New York Yankee motif, the cap is decorated with a special c...

New Era Pre-Summer 2011 “Stripe” Collection Asia Exclusive

As a part of the New Era business experiencing major growth, the APAC team out of Asia and the Pacific release a specialty flat top cop. The regional exclusive is inspired by New Era’s beginnings back in the 1920s. The two caps are availabl...

New Era Pre-Summer 2011 “Denim” Collection Asia Exclusive

New Era’s Asian team conjure a regionally exclusive collection with this pre-Summer 2011 capsule. Based on a military-style flat top cap, the denim theme is inspired by the days of the Wild West. All caps are priced at $459 HKD (approximate...

Subcrew x New Era EK Interview

For some time, Subcrew has been a ubiquitous force amongst streetwear in Asia. But as the brand nears a decade in existence, the brand’s maturity and identity are quickly coming forth with a diversification of the label. Subcrew, Sub by Sub...

New Era “Dog” featuring John Krasinski and Alec Baldwin

The ongoing battle between celebrity baseball fans John Krasinski and Alec Baldwin continue in this latest New Era spot dubbed “Dog.” The antics of John Krasinski take a comedic turn for the worst after tagging up Baldwin’s R...

New Era 8-Panel Baseball Cap

For Spring/Summer 2011, New Era has released this set of 8-panel baseball caps. Made from a breathable and lightweight cotton material, the caps feature a series of ventilation holes designed to help wick away moisture during the warm summer mont...

New Era: Behind the Rivarly with John Krasinski and Alec Baldwin

New Era’s ongoing “Rivalry” made-for-web video series involving Josh Krasinski and Alec Baldwin talks with the two actors about their relationship. Each having their own allegiances to their respective hometown teams of the Yank...

Marc Jacobs x New Era 59FIFTY Fitted Cap

Marc Jacobs links with New Era on its signature 59FIFTY fitted cap. The four different styles include a black and white MJ script as well as city tributes based on Paris and New York. Furthermore, the caps are differentiated by different colored...

JAM HOME MADE x New Era CAP PIN

JAM HOME MADE has teamed up with New Era to design this co-branded cap pin. The all-black design features a keyring attachment and embossed with the logo of both brands involved. Priced at ¥15,750 (approximately $195 USD), the pin is available fo...

New Era: One Hitter featuring Alec Baldwin and John Krasinski

In a follow-up to the original commercial, The Trash Talking Begins, Yankees fan Alec Baldwin shows up to John Krasinski’s apartment to physically show his displeasure. Stemming from Baldwin’s perceived loss to the Krasinki’s Re...

Primitive 2011 Fall New Era Caps

Primitive gives us a look into several upcoming New Era styles for the brand’s Fall 2011 season. Much like the designs we’ve seen in the past, the caps remain pretty tame in their approach, focused on solid color selections and clean...

The New Era 2011 Spring/Summer Book

In conjunction with the release of their Spring/Summer 2011 collection, New Era is also releasing a book to highlight some of its key pieces and shed more light on the brand. Published by TRANSWORLD JAPAN, the book includes a brief company histor...

New Era Flagbearers: N*E*R*D

New Era’s newest flagbearers are musicians-slash-producers-slash-singers-slash-songwriters Pharrell Williams, Chad Hugo and Shae Haley – collectively known as N*E*R*D. In this new promotional piece the fellas talk about their love for...

A Bathing Ape New Era “Baby Milo” 59FIFTY Fitted Cap

A Bathing Ape’s Baby Milo theme is applied over an all-over monogram pattern in a new accessory release. Teaming up with New Era on their most iconic 59FIFTY fitted cap, little Baby Milo embroideries are applied throughout the body of the c...

New Era: The Trash Talking Begins featuring Alec Baldwin and John Krasinski

While the Boston Red Sox drew first blood this season winning 9-6 against its bitter rivals, the New York Yankees, the rivalry will undoubtedly continue for years to come. New Era highlight one of the professional sports world’s most specta...