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The Brooklyn Nets Logo: Brooklynites Debate the Simplicity

LifestyleComments ⋅ Nov 30, 2012
Now that the inaugural Brooklyn Nets season is in full effect, we take look back at one, if not the only, defining characteristic of the franchise thus far — its logo. Inspired by the old, pre-MTA subway system typeface, the Brooklyn Nets logo...

MINDstyle for BAIT NBA Glow-in-the-Dark Collectible Figure Set

DesignComments ⋅ Oct 29, 2012
With the highly-anticipated 2012-13 NBA season kicking off the day before Halloween, BAIT teams up with CoolRain and MINDstyle for a supernatural spin on the popular series of collectible NBA figures. The CoolRain x NBA Glow-in-the-Dark Collectible S...

RareInk NBA Art Prints

ArtsComments ⋅ Oct 25, 2012
RareInk, official art partner of the NBA, recently launched a 100-piece collection featuring the top players, teams, and moments from the history of the Association. RareInk aims to provide fans for the first time with accessible, modern sports art f...

Jeremy Lin Graces the 2012 November Cover of GQ

LifestyleComments ⋅ Oct 16, 2012
As we gear up for yet another intriguing NBA season chalk full of dynamic faces in new places, GQ has fanned the Linsanity flames by positioning newly acquired Houston Rockets point guard Jeremy Lin on their November cover. Transformed from a Harvard...

NBA’s The Association Will Follow the Brooklyn Nets Through Their Rookie Season

LifestyleComments ⋅ Oct 4, 2012
There has arguably never been a relocated professional team with the same anticipation and fanfare as the NBA’s Brooklyn Nets. Mind you much of the interest resides in the ever-popular part owner Jay-Z, who has done an admirable job of bringing...

Dwyane Wade Dumps Jordan Brand for Li-Ning

LifestyleComments ⋅ Oct 2, 2012
Dwyane Wade has departed from Jordan Brand for Li-Ning according to a source familiar with the situation, as well as Li-Ning-sponsored basketball player Evan Turner, who tweeted a message welcoming D-Wade to the brand. There had been much speculation...

Kobe Bryant vs. Michael Jordan Identical Plays: The Debate Continues

LifestyleComments ⋅ Aug 29, 2012
Kobe or Michael? It is an equivocal question like this that leaves people flustered and hesitant to answer. Some would argue that Kobe, in an age comparison, has scored a total of more points, appeared in more all-star and championship games, and sho...

The New York Times Explores Jay-Z’s Ownership Impact On the Brooklyn Nets

LifestyleComments ⋅ Aug 16, 2012
When Jay-Z was announced as part owner of the recently Brooklyn-based Nets franchise, everyone from casual sports fans to savvy business minds wondered what Shawn Carter’s actual impact would be on the franchise. While he only owns one-fifteent...

NBA 2K13 Executive Produced by Jay-Z Trailer

EntertainmentComments ⋅ Jul 30, 2012
Ahead of its release later this fall, it has been revealed that NBA 2K13 will be executive produced by none other than Jay-Z. While the exact extent of Mr. Carter’s involvement is unknown, the latest trailer for the 2K Sports basketball game is...

Jay-Z Speaks on Brooklyn Nets Logo

LifestyleComments ⋅ May 16, 2012
While in Philadelphia to officially announce the Labor Day weekend Budweiser Made In America music festival to benefit the United Way, Jay-Z sat down with MTV to discuss, among other things, the design of the new Brooklyn Nets logo. The hip-hop legen...

Keeping Score: The Danger of Social Media in Sports

EditorialComments ⋅ May 3, 2012
It was 1993 when Charles Barkley penned the infamous text for his now iconic Nike commercial where he proclaimed, “I am not a role model. I’m not paid to be a role model. I’m paid to wreak havoc on the basketball court. Parents should be role models....

Gourmet for Jay-Z The 22 L “Brooklyn Nets” Edition

StyleComments ⋅ May 1, 2012
West Coast footwear brand Gourmet has unveiled a special sneaker for none other than Jay-Z himself, honoring the Nets’ historic move to Brooklyn. Dressed up in a sleek black colorway with the new Nets logo on the tongue, an all-too-familiar pat...

Keeping Score: Casting the NBA Playoffs

EditorialComments ⋅ Apr 19, 2012
Summer blockbusters and heart pumping NBA Playoff action seem to go together year after year as if the 16 teams themselves personified the scripts being pumped out of Hollywood – each with the chance to capture gold hardware and the attention o...

STEALTH by DRx for UNKNWN LeBron James Jersey Collection

StyleComments ⋅ Apr 16, 2012
After getting a look at the preview of the DRx STEALTH collection for UNKNWN last week, images have now been revealed that showcase the entire LeBron James jersey offerings for the Miami boutique. Fine Italian leathers have been carefully curated int...

ESPN Michael Jordan “It’s Not Crazy, It’s Sports” Commercial

LifestyleComments ⋅ Apr 16, 2012
Ever wondered what it would be like to share the same name with the greatest basketball player of all-time? In the latest ESPN spot titled “It’s Not Crazy, It’s Sports,” we meet a middle-aged white man who just so happens to s...