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NBA 2K13 Executive Produced by Jay-Z Trailer

Ahead of its release later this fall, it has been revealed that NBA 2K13 will be executive produced by none other than Jay-Z. While the exact extent of Mr. Carter’s involvement is unknown, the latest trailer for the 2K Sports basketball game is...

Jay-Z Speaks on Brooklyn Nets Logo

While in Philadelphia to officially announce the Labor Day weekend Budweiser Made In America music festival to benefit the United Way, Jay-Z sat down with MTV to discuss, among other things, the design of the new Brooklyn Nets logo. The hip-hop legen...

Keeping Score: The Danger of Social Media in Sports

It was 1993 when Charles Barkley penned the infamous text for his now iconic Nike commercial where he proclaimed, “I am not a role model. I’m not paid to be a role model. I’m paid to wreak havoc on the basketball court. Parents should be role models....

Gourmet for Jay-Z The 22 L “Brooklyn Nets” Edition

West Coast footwear brand Gourmet has unveiled a special sneaker for none other than Jay-Z himself, honoring the Nets’ historic move to Brooklyn. Dressed up in a sleek black colorway with the new Nets logo on the tongue, an all-too-familiar pat...

Keeping Score: Casting the NBA Playoffs

Summer blockbusters and heart pumping NBA Playoff action seem to go together year after year as if the 16 teams themselves personified the scripts being pumped out of Hollywood – each with the chance to capture gold hardware and the attention o...

STEALTH by DRx for UNKNWN LeBron James Jersey Collection

After getting a look at the preview of the DRx STEALTH collection for UNKNWN last week, images have now been revealed that showcase the entire LeBron James jersey offerings for the Miami boutique. Fine Italian leathers have been carefully curated int...

ESPN Michael Jordan “It’s Not Crazy, It’s Sports” Commercial

Ever wondered what it would be like to share the same name with the greatest basketball player of all-time? In the latest ESPN spot titled “It’s Not Crazy, It’s Sports,” we meet a middle-aged white man who just so happens to s...

STEALTH by DRx Reconstructed LeBron James Jerseys for UNKNWN

Dr. Romanelli unveils the STEALTH collection – a full range of DRx reinterpreted and reconstructed LeBron James jerseys for UNKNWN that coincides with the launch of their website. Utilizing a number of different textiles to make the utilitarian...

Keeping Score: The Disappearance of the White-American NBA Superstar

As the Final Four draws closer and NBA teams look to solidify playoff positioning with the same scrappiness their younger counterparts use to cut down the nets with, it’s clear that the game of basketball is alive and well despite pay to play scandal...

Keeping Score: The Day Americans Rule Fútbol

While the NBA All Star Game is purely an exhibition – where dunks come fast and furious and the pace resembles that of a 4 x 400 relay instead of a 4th quarter 4:00 minutes to go slugfest, the athletic prowess at which the game’s elite play is...

2012 NBA Slam Dunk Contest in Slow Motion HD

While the NBA dunk contest has certainly lost a little bit of the sizzle that used to come with the event, when the likes of Dominique, Michael and Vince would bring the house down, the event still proves to showcase some freakishly athletic maneuver...

ESPN Films presents The Announcement Trailer

Set to air March 11, the latest ESPN Films magnum opus comes in the form of The Announcement, which spotlights Magic Johnson’s shocking revelation that he was HIV positive. This stunning announcement of course caused Johnson to retire from the...

Nike Dunk Hi Premium QS NBA 2012 All-Star

With the 2012 NBA All-Star weekend swiftly approaching, Nike debuts its latest Dunk Hi Premium QS iteration giving nod to the annual sporting event. Pulling inspiration from the nearby NASA Kennedy Space Center, the model features obvious space brand...

Toronto Raptors Unveil First NBA Camouflage Jersey

As if you needed any more convincing that the recent influx of camo-print fashions still held relevance, the Toronto Raptors announce the NBA’s first ever camouflage jersey. The move to create the camo jerseys is rooted in the Raptors’ ownership grou...

NBA 2K12 Commercial featuring Michael Jordan and Drake

Sparks fly in the latest commercial from 2K Sports’ NBA 2K12 franchise as fans settle the score in claiming the greatest team to ever play ball. From the humorously dressed San Francisco Giant Brian Wilson to Dallas Maverick owner Mark Cuban...