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NBA Star Damian Lillard’s Awkward New Foot Locker Ad with Karl Malone, Chris Webber and More

EntertainmentComments ⋅ Apr 16, 2014
Fresh off inking a new deal with adidas, Damian Lillard and Foot Locker have unveiled their newest ad ahead of the NBA playoffs. The video catches features Lillard along with former superstar athletes LaDanian Tomlinson, Barry Sanders, Chris Webber a...

Basketball, Sometimes: A Trip to The NBA All-Star Game in New Orleans

LifestyleComments ⋅ Mar 1, 2014
When I was a kid reading through Thrasher, a particular quote stuck out to me: “sometimes, skateboarding involves not skateboarding.” If there’s one thing I learned in my trip down to New Orleans for the 63rd NBA All-Star Game, it was that sometimes,...

Futura x Sprite “Breaking Through” for 2014 NBA All-Star Weekend Teaser

ArtsComments ⋅ Feb 12, 2014
Keeping his heart in the streets, legendary artist Futura teamed up with beverage heavyweight Sprite to create three custom basketballs for the impending All-Star Weekend. The three pieces each attempt to illustrate the parallels between street cultu...

adidas Basketball Unveils 2014 NBA All-Star Uniforms

StyleComments ⋅ Jan 16, 2014
Inspired by both the city and culture of New Orleans are adidas Basketball’s uniforms for the upcoming 2014 NBA All-Star Game. Featuring a vibrant Mardi Gras color palette with shiny brass and metallic silver accents, the short-sleeved silhouet...

Jeremy Lin Officially Signs with adidas

LifestyleComments ⋅ Jan 7, 2014
adidas has officially announced Jeremy Lin as the latest signee to the Three Stripes brand. Financial terms of the deal were not disclosed but Lin will serve as an ambassador for the brand overseas and will play a part in the development of basketbal...

TNT x NBA “Future” | Video

LifestyleComments ⋅ Nov 1, 2013
TNT has produced this intriguing “Future” commercial which imagines an NBA in which the Thunder won the championship, Harden won the MVP award, and LeBron James finally entered the dunk contest. First rumored to be a fan-made clip, the TN...

NBA Live 14 Official “First Look” Trailer

EntertainmentComments ⋅ Sep 19, 2013
It’s probably fair to say that EA Sports pretty much monopolizes the sports video games circuit, except where it is questioned by a rival company in one sport. Surely, this drives the designers crazy, not unlike a silver medal haunting a champi...

A Closer Look at Packer Shoes’ Reebok “Remember The Alamo” Time Capsule

StyleComments ⋅ Jul 29, 2013
We previously highlighted the Packer Shoes and Reebok collaboration on the Kamikaze II “Remember the Alamo” silhouette — an alluring iteration inspired by 1996 NBA All-Star Game and the vibrant colorways found on its jersey. Here, w...

Richard Swarbrick and ESPN Present The NBA Finals in Animation

EntertainmentComments ⋅ Jun 5, 2013
The NBA Finals are an important, symbolic time in American culture. The success of one team out of many, triumphing against an entire league awaiting your downfall, plays perfectly into the idea of a ‘champion.’ As the Finals draw close with the fina...

Grantland: The Time Jalen Rose Dunked on Michael Jordan

LifestyleComments ⋅ May 16, 2013
Grantland takes us back to the younger years through the latest installment of their Story Time with Jalen Rose series. In this episode, Rose recounts his experience playing against a Wizards-era Michael Jordan. Watching Jordan play during his champi...

A Retrospective of LeBron’s Career Through Four MVP Awards and an NBA Title

LifestyleComments ⋅ May 7, 2013
It’s clear that LeBron James has had a decorated history as a player, as underlined by his latest award – the 2012-2013 Most Valuable Player award – immortalized by Nike in the form of a crazy pair of King James’ signature kic...

adidas Unveils First-Ever Modern Short-Sleeve NBA Uniform

StyleComments ⋅ Feb 12, 2013
While Nike and Under Armour have been known to make the most waves when it comes to uniform apparel, adidas is upping the fashion ante with their latest unveil of a yet-to-be-worn game uniform for the Golden State Warriors. Dubbed the first modern sh...

Packer Shoes x adidas Top Ten 2000 “2WO 1NE” Iman Shumpert PE

StyleComments ⋅ Jan 18, 2013
Packer Shoes teams up with adidas to release a PE version of the Top Ten 2000, notably worn by New York Knicks guard Iman Shumpert. Blocked out in a tonal orange colorway, the kicks feature white accenting with a hint of gold. Numbered to only 500 pa...

Carmelo Anthony Stars in Jordan Brand’s ‘Playing For The City That Made Me’ Web Documentary

LifestyleComments ⋅ Jan 17, 2013
Playing For The City That Made Me is a three-part web documentary by Jordan Brand highlighting Carmelo Anthony’s passion for playing in the city he loves, as a native New Yorker from Red Hook, Brooklyn. We hear in his own words what it means to...

adidas Basketball Unveils 2013 NBA All-Star Uniforms

StyleComments ⋅ Jan 16, 2013
With the NBA All-Star Game set for the Toyota Center in Houston on February 17, adidas Basketball has unveiled the uniforms for the respective participants representing both the East and West squads. Inspired by Houston’s rich aeronautical history an...