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A Retrospective of LeBron’s Career Through Four MVP Awards and an NBA Title

It’s clear that LeBron James has had a decorated history as a player, as underlined by his latest award – the 2012-2013 Most Valuable Player award – immortalized by Nike in the form of a crazy pair of King James’ signature kic...

adidas Unveils First-Ever Modern Short-Sleeve NBA Uniform

While Nike and Under Armour have been known to make the most waves when it comes to uniform apparel, adidas is upping the fashion ante with their latest unveil of a yet-to-be-worn game uniform for the Golden State Warriors. Dubbed the first modern sh...

Packer Shoes x adidas Top Ten 2000 “2WO 1NE” Iman Shumpert PE

Packer Shoes teams up with adidas to release a PE version of the Top Ten 2000, notably worn by New York Knicks guard Iman Shumpert. Blocked out in a tonal orange colorway, the kicks feature white accenting with a hint of gold. Numbered to only 500 pa...

Carmelo Anthony Stars in Jordan Brand’s ‘Playing For The City That Made Me’ Web Documentary

Playing For The City That Made Me is a three-part web documentary by Jordan Brand highlighting Carmelo Anthony’s passion for playing in the city he loves, as a native New Yorker from Red Hook, Brooklyn. We hear in his own words what it means to...

adidas Basketball Unveils 2013 NBA All-Star Uniforms

With the NBA All-Star Game set for the Toyota Center in Houston on February 17, adidas Basketball has unveiled the uniforms for the respective participants representing both the East and West squads. Inspired by Houston’s rich aeronautical history an...

Spike Lee Stars in “The King of New York” NBA Spot

It seems only fitting that Spike Lee stars in the latest NBA BIG commercial appropriately titled “The King of New York.” Recalling days of yesteryear when he didn’t have the posh floor seats we’ve all become accustomed to seei...

Talib Kweli and Brooklyn Nets’ Coach Avery Johnson Discuss Brooklyn Over Lunch at Junior’s

Pulled from Jay-Z’s ever-bubbling YouTube channel Life + Times comes this Brooklyn-centric discussion with BK emcee Talib Kweli and Nets coach Avery Johnson. Filmed at notable eatery Junior’s, the two discuss the ongoing journey that brou...

The Brooklyn Nets Logo: Brooklynites Debate the Simplicity

Now that the inaugural Brooklyn Nets season is in full effect, we take look back at one, if not the only, defining characteristic of the franchise thus far — its logo. Inspired by the old, pre-MTA subway system typeface, the Brooklyn Nets logo...

MINDstyle for BAIT NBA Glow-in-the-Dark Collectible Figure Set

With the highly-anticipated 2012-13 NBA season kicking off the day before Halloween, BAIT teams up with CoolRain and MINDstyle for a supernatural spin on the popular series of collectible NBA figures. The CoolRain x NBA Glow-in-the-Dark Collectible S...

RareInk NBA Art Prints

RareInk, official art partner of the NBA, recently launched a 100-piece collection featuring the top players, teams, and moments from the history of the Association. RareInk aims to provide fans for the first time with accessible, modern sports art f...

Jeremy Lin Graces the 2012 November Cover of GQ

As we gear up for yet another intriguing NBA season chalk full of dynamic faces in new places, GQ has fanned the Linsanity flames by positioning newly acquired Houston Rockets point guard Jeremy Lin on their November cover. Transformed from a Harvard...

NBA’s The Association Will Follow the Brooklyn Nets Through Their Rookie Season

There has arguably never been a relocated professional team with the same anticipation and fanfare as the NBA’s Brooklyn Nets. Mind you much of the interest resides in the ever-popular part owner Jay-Z, who has done an admirable job of bringing...

Dwyane Wade Dumps Jordan Brand for Li-Ning

Dwyane Wade has departed from Jordan Brand for Li-Ning according to a source familiar with the situation, as well as Li-Ning-sponsored basketball player Evan Turner, who tweeted a message welcoming D-Wade to the brand. There had been much speculation...

Kobe Bryant vs. Michael Jordan Identical Plays: The Debate Continues

Kobe or Michael? It is an equivocal question like this that leaves people flustered and hesitant to answer. Some would argue that Kobe, in an age comparison, has scored a total of more points, appeared in more all-star and championship games, and sho...

The New York Times Explores Jay-Z’s Ownership Impact On the Brooklyn Nets

When Jay-Z was announced as part owner of the recently Brooklyn-based Nets franchise, everyone from casual sports fans to savvy business minds wondered what Shawn Carter’s actual impact would be on the franchise. While he only owns one-fifteent...