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Jay-Z’s ‘Magna Carta…Holy Grail’ – 4 More (Commercial)

After teasing the upcoming Magna Carta…Holy Grail album with a three-minute commercial at Game 5 of the NBA Finals, Jay-Z took to the courts again to show the second installment of his commercial series with Samsung. This time, the 30 second co...

Kanye West’s American Psycho-Inspired Short Film

Kanye West delivers another provocative, offbeat promotion to his latest effort, Yeezus. Over the weekend, the rapper premiered his American Psycho-inspired short via a projection on the walls of Milk Studio in Los Angeles. While this initial news be...

Jay-Z’s New Album Will Go To Samsung Users First For Free

More often than not, Beyonce’s recent promotions have largely been tied with her $50 million endorsement deal with Pepsi. Now, it seems like her spouse Jay-Z has also side with a mega-corp for his forthcoming release. Samsung has purchased 1 mi...

Rick Rubin Discusses Executive Producer Role in ‘Yeezus’

Following a behind-the-scenes look at Kanye West recording “I Am a God” for Yeezus as Rick Rubin looked on, the legendary production mastermind sat down with The Wall Street Journal to offer up his inside story on the album. In the result...

Robin Thicke, Pharrell, Jimmy Kimmel & Guillermo – Blurred Lines (Special Version)

Sure, it may not feature the four-and-a-half minutes of topless beauties seen in the NSFW explicit cut of the music video, but nearly as entertaining – albeit in a different way – is the so-called “Uncut” version of the “...

Another Leak to Kanye West’s Yeezus Tracklist

With the release of Kanye West’s sixth studio album Yeezus at its brim, we get treated to another tracklist leak to the anticipated release. With less than a week to go, 10 track names — this time with guest features included — has...

Watch Myspace’s New Spot

The once-prevalent social networking platform Myspace is back and wants to make sure everyone knows it. With the drop of the capital “S” in its name since its new management, Myspace launches with a full unedited commercial as part of its...

Kanye West Previews “I Am A God” with Rick Rubin

As Yeezus gets set for yet another impromptu listening party tonight – this time hitting DesignMiami/’s Basel outpost at 11 p.m. local time – ahead of next week’s highly-anticipated drop, a new video has made its way to Yeezy&...

Kanye West Talks His Career & ‘Yeezus’ Album

With the lead-up to his sixth studio album Yeezus well underway, all-embracing rapper Kanye West opens up to The New York Times on an intricate discussion over his illustrious, and at times, controversial career, his upcoming album, and even talks of...

Ed Banger Records Introduces Ed Rec Vol. X

Following the HYPETRAK-exclusive megamix compiled by Feadz, Ed Banger Records has officially introduced Ed Red Vol. X. Celebrating the label’s 10-year anniversary and a follow-up to the likes of the Ed Rec Vol. 1, 2, and 3 and Let The Children...