Mountain Dew

As part of the ongoing episodes of humorous viral videos from Tyler, the Creator for Mountain Dew, Felicia the Goat again gets herself in a bit of trouble. This time Felicia ends up in a police lineup with some shady suspects; Left Brain as Beyonte,...

Producing erratic, yet nonetheless enticing music, Tyler, the Creator is best known for his irreverent humor, a characteristic which has captivated the team at Mountain Dew. This second commercial, directed by OFWGKTA’s head-honcho, stars Tyler...

Mayor Bloomberg’s proposed soda prohibition – a plan to ban servings over 16 oz.’s – goes to a vote at the city’s Board of Health this Thursday. In response to the potential ban, Mountain Dew partnered up with the New Yo...

Hypebeast and Mountain Dew team up to offer you the chance to win Mountain Dew’s Green Label Exclusives Chari & Co. x Brooklyn Machine Works Bike. Enter through either Facebook or Twitter in the steps outlined below to ensure you’re eligib...

Director Evan Dennis presents this new :90 live-action documentary film created for Mountain Dew, entitled “Paul Rodriguez: It’s Different On My Mountain.” The piece highlights P-Rod in his everyday routine, showing how passiona...

Following up on the recently announced Green Label Art Shop Series, here’s the final product involving skater Paul Rodriguez and skater-artist Don Pendleton. The 30 second spot combines real-life footage of P-rod together with the colorful...

Green Label Art are set to drop their volume 3 collection of artist-designed aluminium Mountain Dew bottles. The roster of artists this time around include an eclectic mix of talented creatives including Pushead, Nathan Cabrera, Jeff McMillan, St...

Following up on the inaugural release of the Mountain Dew Green Label Art project which featured a careful selection of artists designing aluminum bottles for Mountain Dew, the latest capsule of collaborative efforts are underway. This latest ser...

In a revolutionary form and medium of expression, the inception of the Mountain Dew Green Label Art project enabled chosen artists to present their art work on a medium with an unparalleled reach. A special party for heralded artist Haze was rece...