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Grovo: Viral Branding with Greg Rivera of Mishka

StyleComments ⋅ 3873 Views
Greg Rivera, co-owner/president of Mishka, recently sat down with Grovo for an in-depth chat about viral branding. Touching on the roots of the brand, his inspirations drawn from New York City and being fans of streetwear from the beginning, Rivera r...

Mishka 2012 Spring Collection Lookbook

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New York-based Mishka is back for another successful seasonal collection with the unveiling of its Spring 2012 lookbook. Following a video teaser, the collection takes shape with Mishka’s signature affinity for bold colorways across a range of...

HYPEBEAST x Mishka Exclusive Collaboration Keychain Contest Winner Announcement

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HYPEBEAST and New York’s Mishka crew are giving you the chance to win a limited edition collaborative keychain. Making use of Mishka’s trademark Keep Watch motif, the custom-designed keychain was made exclusively for the HYPEBEAST readers...

Mishka 2012 Spring Collection Lookbook Teaser

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For their Spring 2012 collection lookbook, Brooklyn-based Mishka enlisted New York’s best up-and-coming rappers to display the new offering. Shot in the various boroughs from which each group of rising stars hails, the video introduces viewers...

Mishka x Lamour Supreme x Medicom Toy 100% Bearbrick

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Mishka are proud to announce their involvement with the Series 23 release from Medicom Toy Bearbrick. Falling in line with the 20th anniversary of the ultra iconic designer toy, Mishka looked to good friend and designer/artist Lamour Supreme to craft...

Mishka 2011 Holiday Lookbook

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Initial announcements of Mishka’s 2011 holiday collection entailed a video teaser shot in Toronto. To follow-up, a more in-depth lookbook by Jeremy Jansen is now available. An expected selection of T-shirts, caps, outerwear and accessories have...

D.A.R.T. 2011 Fall/Holiday Collection

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Mishka’s D.A.R.T. line has been known to create amazing streestyle wear for the stylish biker and this new collection is no exception. Paying homage to the roots of hipster street style, Takuya Sakamoto took pictures of Brooklyn’s best bi...

Mishka 2011 Holiday Video Lookbook

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Embracing and working alongside musicians since its establishment, NYC-based Mishka reveals its new Holiday 2011 video lookbook, featuring a number of premier Canadian musicians. Azari & III, Zeds Dead, Blank Capsule, High Park and Disco Mavens a...

Mishka : The Green Monster Video NSFW

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Brooklyn-based Mishka has just released a short film that is set in the day of a life of a cannabis delivery boy, who during his daily route runs into a few special customers and chance encounters. The video, directed by NoPromo.tv, stars Alex Jackso...

Andy San Dimas & Jessie Andrews for Мishka 2011 Fall Collection (NSFW)

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It’s nothing new to have adult film stars appear in fashion lookbooks…but it seemingly never gets old.  For their Fall 2011 collection, Mishka enlisted Andy San Dimas and Jessie Andrews, of pornographic notoriety, and photographed them do...