In preparation for the upcoming season of HBO’s How to Make It In America, the network recently highlighted New York-based Mishka for a promotional bumper. Discussing their early frustrations, struggles and adventures in getting the streetwear brand off the ground, the video showcases candid interviews with co-owners Mikhail Bortnik and Greg Rivera as well as the label’s art director Mike Jones. HBO also tapped the counter-culture collective to design their own interpretation of the show’s theme and concept. The resulting tee, raglan and pullover hoodie design will be made available exclusively at Jack Threads for a limited time.

For the Holiday 2008 season, Altamont Apparel has recruited the unique creative duo of Mike Jones and Mikhail Bortnik from Mishka NYC. Taking Mike and Mikhail’s penchant for classic horror pictures, they combine that inspiration with Altamont’s LA gangland influence. We are presented with an eerie selection of well-thought t-shirts based on panic, shock and the merciless existence of street thugs. Look for these to hit select retailers Holiday 2008.