Having seen a snippet of a recent NIKEiD commercial featuring Kobe Bryant, DJ AM and comedian/actor Mike Epps, the full-length final cut has been unveiled. Featuring similar content as the previous commercial, the new one goes on to feature more action including close-up...

For the imminent launch of the Zoom Kobe IV on NIKEiD.com, Nike has put together a comical commercial featuring DJ AM, NBA superstar Kobe Bryant and actor/comedian Mike Epps. The commercial revolves around a game of H-O-R-S-E with losers giving up a pair of their sneakers....