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HYPEBEAST Trade: Mike Cherman of ICNY

EditorialComments ⋅ Mar 28, 2014
Lying in the street, cold, bloodied and alone, Mike Cherman had the inkling of an idea. Insert a roll of reflective material and he had the concept for a brand. Born out of necessity, ICNY is Mike’s retort to the self-posited question “how could I ha...