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Essentials: Mike West of Westlife Distribution Inc.

Ever since he first set foot on a skateboard growing up in the early ’80s, Michael Akira West has always had a head full of ideas that only grew. The cultures surrounding first skateboarding then snowboarding as well as his heavy diet of punk,...

HYPEBEAST Trade: Michael Akira West of 686 Technical Apparel

In November of 1992, apparel brand 686 was born with the goal of providing fashionable as well as technical outerwear inspired by the unique Los Angeles appropriation of street culture and its nearby mountaineering lifestyle. Doing the unheard of in...