SENSE: mastermind JAPAN 2012 Fall/Winter “new order” Collection Editorial

StyleComments ⋅ Aug 14, 2012
A strong relationship has been developed between SENSE and mastermind JAPAN over the years, with the magazine becoming the publication of choice for mmJ lead designer Masaaki Honma to preview his latest work to the public. For this, the penultimate c...

mastermind JAPAN x F.C.R.B 2012 Fall/Winter Capsule Lookbook

StyleComments ⋅ Jul 12, 2012
F.C. Real Bristol, or F.C.R.B. as it is known as, was fathered by SOPH.’s Hirofumi Kiyonaga back in 1999 with the aim to create a limited edition soccer-styled line that would allow him the chance to design pieces that expressed his love for the game...

EYESCREAM: Masaaki Honma Interview

StyleComments ⋅ Jan 15, 2012
Despite mastermind JAPAN’s entirely expected design ethos which factors heavily in the use of black and skulls, the brand has secured a dizzying array of high profile colalborations and projects over its almost 15-year lifetime. Speaking with E...

mastermind JAPAN 2012 Spring/Summer Collection

StyleComments ⋅ Oct 24, 2011
Japanese cult label mastermind JAPAN drops its Spring/Summer 2012 collection. Heavily based off black & white tones along with signature skull imagery, the collection takes on darker themes with a line that includes denim, premium T-shirts, leat...

Geisai Daigaku 2nd Round Lectures

UncategorizedComments ⋅ Oct 7, 2009
Have you ever wished to gain an insight into some of the most successful minds in Japanese urban fashion? Well, Geisai Daigaku are offering exactly that. This is actually the second round of lectures, this time presented by the likes of Nishiyam...

mastermind JAPAN “Scientific Madness” Interview with Masaaki Honma

UncategorizedComments ⋅ Jan 28, 2009
mastermind JAPAN which was founded in 1997 by designer Masaaki Honma is a brand that’s often misunderstood because season after season, it focuses heavily only on their skull logo while charging premium prices for their clothes. But now, we...