LRG
LRG 2011 Fall Lookbook Video
San Francisco is a favorite destination of LRG for creative inspiration and serves as the backdrop for the brand's Fall 2011 season photoshoot. This year LRG featured music artists Mayer Hawthorne and Bilal. Also making appearances are LRG snow team rider Chris Grenier and...
LRG Artist Driven: Pose and Witnes
For the latest installment of LRG's Artist Driven video series, the brand follows muralists Pose & Witnes to Hawleywoods Barbershop and Shave Parlor in Huntington Beach, CA. The two graffiti artists have been sponsored by LRG for over a year now and have garnered a...
LRG Artist Driven: Free Revok
Scored somewhat ironically to James Brown’s classic “Get Up (I Feel Like Being a) Sex Machine,” the latest in LRG’s Artist Series of videos documents the creation of an impressive “Free Revok” mural by Noah Banks. Equipped with a head cam, Noah treks out to one...
Jonas Bevacqua Passes Away at 34
Multiple sources have confirmed this afternoon that LRG Co-Founder Jonas Bevacqua has passed away. Specific details regarding his passing are not available but it's more than a sad day for the world of fashion, and even more specifically the streetwear culture. Jonas...
A Conversation with Jonas Bevacqua
Southern California native Jonas Bevacqua is best known as the Co-Founder and Creative Director of popular street label LRG. LRG is an independent, family-operated apparel company with deep multicultural roots. They do things their own way. Their authenticity comes from...
LRG Artist Driven: San Francisco
Throughout the years LRG has become recognized for its unwavering support of independents, while spearheading multiple projects in support of artists and musicians. The sixth installment of the brand's Artist Driven series finds itself in San Francisco. Featured participants...
LRG 2011 Summer Lookbook
Over the past few seasons, street stalwart LRG has refined their style with a more contemporary approach. For Summer 2011 we see a continuance of that trend with a strong lineup of sunny weather classics, including tees, tanks and button-downs accompanied by cargo shorts,...
LRG 2011 Spring Video Lookbook
LRG presents its video lookbook for the 2011 season. Steering into more of a contemporary menswear market, the brand finds its focus for this season on cleaner, minimalist designs spreading through outerwear, knits, denim and just about everything else you'd expect from the...
Augor & Pose x LRG “Artist Series” T-Shirts
Linking up with Los Angeles-based artist Augor and Pose of Chicago, Karmaloop presents its new project with LRG on a set of Artist Series tees. Implementing their respective graffiti styles, both writers create their own graphics translated onto LRG's signature tees. Both...
LRG x CASIO G-SHOCK DW-6900 Watch
A look into the September roster of releases from CASIO G-SHOCK offers a peek at a new DW-6900 watch alongside premier street label LRG. The timepiece follows a two-tone yellow/green colorway with hints of white on the backing and detailing.
L-R-G x Oakley A Frame Goggles
Clothing company L-R-G and Oakley have collaborated to create two limited edition Oakley A Frame snow goggles set to hit shops in 2009. L-R-G will keep eyes shielded this winter with Oakley’s legendary A Frame goggle, an innovative design that has become the benchmark for...
Casio G-Shock Collaborations: DQM & LRG
Having seen a rise amongst the sea of watchmakers the past couple of years, Casio remains a top pick in the streetwear industry. Reflecting a timeless spirit alongside simple yet popular innovation, their G-Shock collection picks up where they left off in 2009, with two new...
LRG x G-Shock 10th Anniversary “Time is Money” Frogman
Often far away from the collaboration scene, LRG has used one of G-Shock's most formidable watches, the Frogman to celebrate their 10th anniversary. Similar to LRG's previous G-Shock collaboration, the Frogman maintains a nice clean colorway with an orange colored font for...
Complex x LRG 10th Anniversary T-shirt
For British Columbia, Canada's Complex, their debut collaboration featured a team-up with Crooks & Castles. Continuing the momentum we see LRG step up in this further 10th anniversary. Made popular by Dave Chapelle's memorable Rick James skit, "It's a celebration bitches" is...
DJ Shadow x LRG “The Collaboration Windbreaker”
The concluding piece to the DJ Shadow and LRG three part collaboration is seen here. Originally unveiled over a series of DJ Shadow performances in the last few months, this windbreaker joins a previous New Era 59FIFTY and Down Jacket released in previous months. "The...
