LRG: Letting the Kids Play Skate Commercial
Directed and filmed by Daniel Duarte and Kyle Camarillo for LRG, and set to the tune of Brenton Wood’s “The Oogum Boogum Song,” “Letting the Kids Play” is an all around feel-good effort from the brand. Starring Elan Wats...
LRG: Art Basel Miami 2011 featuring WITNES, DABS & MYLA
Filmmaker Willie T was on hand at Art Basel Miami 2011 as the LRG Arist Driven Team consisting of WITNES, DABS and MYLA put their mark on the city. Featuring signature, clean lines as well as colorful characters that have known to permeate each artis...
LRG Announces LRG Footwear Collection with Clean Plate Club
In expanding their reach into the realm of footwear, LRG has joined forces with Clean Plate Club to produce a new footwear collection, which is set to launch in the fall of 2012. CPC has been commissioned to design as well as market the goods, while...
Casey Veggies x LRG New Era Snapback
Casey Veggies along with New Era and LRG have unveiled a 9Fifty snapback for the holiday portion of the Blue Slide Park Tour, with fellow emcee Mac Miller. Featuring “Casey Veggies” in the front and a small LRG emblem on the back, this is...
LRG Artist Driven: Los Salvajes
Having already been documented in a limited-edition photo book by KC Ortiz of the same name, the LRG Artist Driven series dubbed “Los Salvajes (The Wild Ones),” finds Vizie, Steel and Omens, of MSK and Villains crew respectively, as they...
LRG 2011 Holiday Lookbook
Big Bear has always been known as SoCal’s getaway to indulge in winter activities for the weekend warrior. For the Holiday 2011 shoot LRG explored a lesser-known path, and found a native and industrial setting that styled perfectly with the holiday l...
LRG 2011 Holiday Video Lookbook Part 1
Escaping to Big Bear Lake, California, LRG commissioned street artist Augor for an industrial tag session as the brand’s Holiday 2011 collection begins its roll out. Aligning well with the collection’s color choices and product range for the se...
Rodrigo Petersen x OGI x Os Gemeos Limited Edition Pack
BLVD Skate Co, in conjunction with LRG and Nike SB teamed with Brazilian street artists OGI and Os Gemeos to celebrate Rodrigo Petersen’s entry into professional skateboarding. Conceptualizing an exclusive package that includes a soccer ball, tee and...
Pose One x LRG x IronLak Limited Edition Spray Can
Offered up is a limited edition collaboration between Australian paint company Ironlak, LRG design and Graffiti Artist Pose One. The idea was to create a retro American style spray can in LRG’s signature green, with classic Ironlak paint qualit...
LRG 2011 Fall Lookbook Video
San Francisco is a favorite destination of LRG for creative inspiration and serves as the backdrop for the brand’s Fall 2011 season photoshoot. This year LRG featured music artists Mayer Hawthorne and Bilal. Also making appearances are LRG...
LRG Artist Driven: Pose and Witnes
For the latest installment of LRG’s Artist Driven video series, the brand follows muralists Pose & Witnes to Hawleywoods Barbershop and Shave Parlor in Huntington Beach, CA. The two graffiti artists have been sponsored by LRG for over a...
LRG Artist Driven: Free Revok
Scored somewhat ironically to James Brown’s classic “Get Up (I Feel Like Being a) Sex Machine,” the latest in LRG’s Artist Series of videos documents the creation of an impressive “Free Revok” mural by Noah Banks. Equipped with a head cam, Noah t...
Jonas Bevacqua Passes Away at 34
Multiple sources have confirmed this afternoon that LRG Co-Founder Jonas Bevacqua has passed away. Specific details regarding his passing are not available but it’s more than a sad day for the world of fashion, and even more specifically th...
A Conversation with Jonas Bevacqua
Southern California native Jonas Bevacqua is best known as the Co-Founder and Creative Director of popular street label LRG. LRG is an independent, family-operated apparel company with deep multicultural roots. They do things their own way. Their...
LRG Artist Driven: San Francisco
Throughout the years LRG has become recognized for its unwavering support of independents, while spearheading multiple projects in support of artists and musicians. The sixth installment of the brand’s Artist Driven series finds itself in S...
