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LRG 2013 Fall “Upper Echelon” Lookbook featuring Travi$ Scott

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Following a video premiere, LRG presents its Fall 2013 “Upper Echelon” lookbook featuring Grand Hustle rapper/G.O.O.D. Music producer and XXL Freshman Class of 2013 member Travi$ Scott. Shot amid the diverse terrain of Portland, Oregon, t...

LRG 2013 Fall Video Lookbook featuring Travi$ Scott

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For 2013 fall LRG has called upon Travi$ Scott to creative direct its video lookbook. Delving into the dense woodlands of Portland, Oregon, aka the “City of Roses,” the dynamic lookbook nods towards visuals for Scott’s recent hit re...

LRG “The Original Finger Blasters” Capsule

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Coinciding with the celebration of America’s independence, perennial streetwear brand LRG presents a capsule collection for “The Original Finger Blasters.” Although the title may suggest a sexual innuendo, the above capsule collection pays tribute to...

POSE Travels to South Africa for LRG’s Artist Driven Series | Video

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Best known for his use of captivating hues alongside engaging letter fonts, POSE’s accolades in the graffiti world makes him the “go-to guy” if ever the topic of Chicago’s graffiti scene is in question. While POSE confidently...

LRG 2013 Summer “Children of Vision” Video Lookbook

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LRG released its video lookbook today to coincide with the recent release of its Summer 2013 collection, entitled “Children of Vision.” The brand chose the high desert of Southern California as their locale, recruiting the help of their e...

LRG’s Artist Driven Hooks Up with CRAOLA

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As part of the continuing onslaught of the creative “Artist Driven” series, LRG – clothing brand and purveyors of hip-hop culture – invited Greg Simkins, aka CRAOLA to its latest segment. Coinciding with LRG’s penchant f...

LRG 2012 Holiday Lookbook featuring Gucci Mane

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The worlds of SoCal streetwear and Southern hip-hop come together as LRG presents the lookbook for its Holiday 2012 collection, featuring none other than Alabama-born, Atlanta-bred rapper Gucci Mane. Dubbed “High End Lowlifes,” the lookbo...

LRG Skate “El Gallo Pinto Tour” Video

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Known as one of the top skate teams in the world, the boys from LRG hit Nicaragua where prodigal son Chico Brenes made his triumphant return. Hailed as the first Nicaraguan pro, he enlisted the likes of Tom Asta, Billy Marks, Carlos Ribeiro, Rob Gonz...

LRG Launches New Footwear Collection for 2012 Fall/Winter

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LRG, or Lifted Research Group, describes itself as ”underground inventive, overground effective.” For Fall/Winter 2012, the lifestyle label’s inaugural footwear collection takes the slogan to heart, encompassing outdoor, athletic, a...

LRG Artist Driven: Dabs Myla

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Highlighted in the latest edition of the LRG Artist Driven series is Australian artistic duo and couple Dabs Myla. Known for their beautifully colorful and comical pieces, the two shed some light into their collaborative work environment and how thei...