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LRG Welcomes Miles Silvas to Skate Team

LifestyleComments ⋅ Oct 7, 2013
Miles Silvas has made a nice string of introductory appearances over the past few years, starting with a certain video for Royal early last year. While having represented LRG for a while now, Sacramento’s smoothest working operator has been off...

LRG “Alohigh” Bucket Hat

StyleComments ⋅ Aug 23, 2013
We’ve seen a resurgence in the bucket hat in recent times and for 2013 fall, LRG furthers its affinity for greenery with the release of the “Alohigh” bucket hat. Utilizing the much-adored pattern previously found on button-ups and v...

LRG 2013 Fall “Upper Echelon” Lookbook featuring Travi$ Scott

StyleComments ⋅ Jul 11, 2013
Following a video premiere, LRG presents its Fall 2013 “Upper Echelon” lookbook featuring Grand Hustle rapper/G.O.O.D. Music producer and XXL Freshman Class of 2013 member Travi$ Scott. Shot amid the diverse terrain of Portland, Oregon, t...

LRG 2013 Fall Video Lookbook featuring Travi$ Scott

StyleComments ⋅ Jul 9, 2013
For 2013 fall LRG has called upon Travi$ Scott to creative direct its video lookbook. Delving into the dense woodlands of Portland, Oregon, aka the “City of Roses,” the dynamic lookbook nods towards visuals for Scott’s recent hit re...

LRG “The Original Finger Blasters” Capsule

StyleComments ⋅ Jul 2, 2013
Coinciding with the celebration of America’s independence, perennial streetwear brand LRG presents a capsule collection for “The Original Finger Blasters.” Although the title may suggest a sexual innuendo, the above capsule collection pays tribute to...

POSE Travels to South Africa for LRG’s Artist Driven Series | Video

ArtsComments ⋅ May 22, 2013
Best known for his use of captivating hues alongside engaging letter fonts, POSE’s accolades in the graffiti world makes him the “go-to guy” if ever the topic of Chicago’s graffiti scene is in question. While POSE confidently...

LRG 2013 Summer “Children of Vision” Video Lookbook

StyleComments ⋅ Apr 10, 2013
LRG released its video lookbook today to coincide with the recent release of its Summer 2013 collection, entitled “Children of Vision.” The brand chose the high desert of Southern California as their locale, recruiting the help of their e...

LRG’s Artist Driven Hooks Up with CRAOLA

ArtsComments ⋅ Mar 29, 2013
As part of the continuing onslaught of the creative “Artist Driven” series, LRG – clothing brand and purveyors of hip-hop culture – invited Greg Simkins, aka CRAOLA to its latest segment. Coinciding with LRG’s penchant f...

LRG 2012 Holiday Lookbook featuring Gucci Mane

StyleComments ⋅ Nov 19, 2012
The worlds of SoCal streetwear and Southern hip-hop come together as LRG presents the lookbook for its Holiday 2012 collection, featuring none other than Alabama-born, Atlanta-bred rapper Gucci Mane. Dubbed “High End Lowlifes,” the lookbo...

LRG Skate “El Gallo Pinto Tour” Video

LifestyleComments ⋅ Sep 19, 2012
Known as one of the top skate teams in the world, the boys from LRG hit Nicaragua where prodigal son Chico Brenes made his triumphant return. Hailed as the first Nicaraguan pro, he enlisted the likes of Tom Asta, Billy Marks, Carlos Ribeiro, Rob Gonz...

LRG Launches New Footwear Collection for 2012 Fall/Winter

StyleComments ⋅ Sep 6, 2012
LRG, or Lifted Research Group, describes itself as ”underground inventive, overground effective.” For Fall/Winter 2012, the lifestyle label’s inaugural footwear collection takes the slogan to heart, encompassing outdoor, athletic, a...

LRG Artist Driven: Dabs Myla

ArtsComments ⋅ Aug 23, 2012
Highlighted in the latest edition of the LRG Artist Driven series is Australian artistic duo and couple Dabs Myla. Known for their beautifully colorful and comical pieces, the two shed some light into their collaborative work environment and how thei...

LRG 2012 Fall “Life Colors” Video

StyleComments ⋅ Jul 10, 2012
Ahead of the release of the brand’s 2012 fall collection, LRG presents this “Life Colors” video. Highlighting the inspiration that comes from those creatives in the world of music, sports and art, “Life Colors” means thi...

The Beat Junkies – For The Record

MusicComments ⋅ Jul 3, 2012
Highlighting one of the most iconic and pioneering turntablism crews, The Beat Junkies, LRG presents its latest documentary, “The Beat Junkies – 20 Years on the Ones & Twos.” First established in 1992, The Beat Junkies have been...

LRG presents Off The Record: Young Chop – Part 2

MusicComments ⋅ May 9, 2012
Following up part 1 of LRG’s interview with up-and-coming hip-hop producer Young Chop, the Southern California brand presents the second part from the brand’s Off The Record series. Now that Kanye West, Pusha T, Jadakiss and Big Sean have...