Lotus

Lotus has just unveiled the latest edition of its mid-engined Evora coupe dubbed the “Sports Racer” edition. Available in one of four select colors, this new edition comes with a contrasting gloss black roof, front and rear diffusers, and...

Setting its aim at promoting a new standard amidst the plethora of overdone and unoriginal brand collaborations, Munich-based creative agency Full Contact recently tapped the likes of sneaker boutique AMEN, Nike Sportswear and artist Paul Snowden to...

British automotive manufacturer Lotus release a new trailer for its 2012 Exige S. The short film pits the 346 horsepower V6 hellion in a “boxing match” of intimidation and dueling egos. Initially unveiled at the recent Frankfurt Motor Sho...

British automobile manufacture Lotus has been featured in several news reports recently. Fresh off the announcement of a partnership with Swizz Beatz, Lotus debuts the Exige Matte Black Final Edition. Launched for the U.S. market, the Exige features...

Between being a Grammy Award-winning, multi-platinum-selling producer; a father; an occasional painter; and a creative director at Reebok, it would seem as though Swizz Beatz has his plate pretty full. But apparently, there’s still some room on...

British automobile manufacturer Lotus lets loose from its lab a showcase of four concept cars in this beautiful photoshoot. The Elise, Esprit, Elan and Elite are a quartet of sleekly curved and sharply angled sport cars crafted upon Lotus’s...

For this year’s Rallye de Paris, colette has sponsored the following Lotus Elise. The car should be a fixture in the 2010 event as well as potentially seen in Belgium. With a growing trend in motorsports, we expect more interesting collabor...

Among the highlights of last month’s Downshift Session 2008 was a custom painted 2007 Lotus Exige S done by respected artist Eric Haze. Just recently, Eric Haze has offered a great deal of insight into the project and how it came about. Giv...