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adidas “All In or Nothing” Campaign features New Kanye West Track

The country league seasons have ended and now, dreams of glory in this summer’s World Cup is closer than ever. As the world’s greatest players gear up for the contest, adidas has unveiled a gripping new commercial to top off its “Al...

adidas Celebrates Lionel Messi’s Goal Record with the adizero F50 “Messi 371″

In celebration of Lionel Messi’s record-breaking performance over the weekend – his hat trick against Osasuna gave him a total of 371 goals for Barcelona, breaking Paulino Alcantara’s 87-year-old club record of 369 – adidas ha...

adidas Unveils the F50 adizero TRX FG Messi

Ahead of April’s Copa del Rey final against Cristiano Ronaldo and archrival Real Madrid, Barcelona striker Lionel Messi is set to get a brand new set of signature boots from adidas: the F50 adizero TRX FG Messi. Donned by the Argentinian intern...

Kobe Bryant and Lionel Messi Shoot Selfies for Turkish Airlines

Recently awarded 2013’s word of the year by the esteemed Oxford Dictionary, the term “selfie” exploded into pop culture during the last decade as a moniker for categorizing self-portraits. It appears in our everyday conversations, social media feeds...

adidas Premieres New adizero F50 Messi Cleat

Designed to the specifications of Lionel Messi’s blinding quickness, the adidas adizero F50 TRX cleats are touted as the fastest football boots in the game. Its SPRINTSKIN upper is a revolutionary single-layer synthetic material that offers an incred...

adidas Unveils Lionel Messi Signature Collection

Today adidas unveils Lionel Messi’s collection of footwear and apparel highlighted by the four-time reigning FIFA World Player of the Year’s first signature cleat. The world record holder for goals in a calendar year will debut his signature adizero...

60 Minutes Spotlights the Success of FC Barcelona

Week after week, 60 Minutes continues to be a source of information that finds a way to examine the human condition – whether through conflict journalism to the more subdued yet frenzied world of international fútbol. Bob Simon recently travele...

Kobe Bryant vs. Lionel Messi or…?

Turkish Airlines declares itself “Europe’s Best Airline” with a brand new commercial about flying with the best starring Kobe Bryant, Lionel Messi, and the lucky kid whose affections the two sporting superstars vie for. This ad seem...

Lionel Messi to Debut New adidas adizero F50 Boot in Champions League Match

Today marks another step toward Champions League mastery as Barcelona takes on Celtic. To mark the occasion, three-time FIFA World Player of the Year Lionel Messi will hit the pitch in the new adidas adizero F50 Boots. The updated F50 features a new...

HYPEBEAST x adidas miadidas Predator Lethal Zone

In promotion of both adidas’s miadidas configurator and a unique contest that will allow you to potentially create boots to be worn by one Lionel Messi, we present to you a special rendition of the adidas Predator Lethal Zone for HYPEBEAST. Har...

adidas Originals: Markus Thaler and his Team Design for Lionel Messi, Snoop Lion, Caroline Wozniacki and Derrick Rose

Markus Thaler, Vincent Etcheverry, Josh Herr, and Ilka Liebmann may not be names you’re familiar with but if you’ve spent any amount of time on HYPEBEAST then you’re probably familiar with the work these creatives have done. Designe...

adidas “WE ALL RUN” Commercial featuring David Beckham, Lionel Messi, Derrick Rose & Katy Perry

adidas recognizes that we are all runners in some semblance or another. In this new TV spot, we watch as David Beckham, Lionel Messi, Derrick Rose and Katy Perry all run for different reasons, showcasing adidas’s new Seduction . The spot encour...

Lionel Messi x adidas f50 miCoach “FIFA Ballon D’Or”

adidas celebrates Messi’s third consecutive FIFA Ballon D’Or with a special edition F50 adiZero in stunning gold. The three outer stripes list the years of his award, while the inner side of the boot proudly reads “FIFA Ballon d’Or player...

Foot Locker Europe x adidas Originals “Don’t Kick It” featuring Lionel Messi

One of the world’s most dexterous and formidable football players, Lionel Messi, absolutely refuses to kick a ball! To find out why, check out the new video from adidas Originals, Foot Locker Europe, and of course, Lionel Messi, called “D...

adidas Soccer “all in” Video

adidas’s ongoing “all in” campaign takes a more focalized approach with their new video with the soccer silo. A series of high profile players make their way into the 30-second spot including the likes of longtime adidas athlete...