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LIFUL 2014 Spring/Summer March Delivery

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Hailing from the vibrant cultural capital of Seoul, South Korea, LIFUL returns this month with another strong delivery of contemporary “minimal garments.” The retailer-turned-menswear label is known for its simple, clean silhouettes and k...

HYPEBEAST Magazine Issue 6: Behind the Scenes with G-Dragon Video

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Over one week ago, our cover feature, G-Dragon, stirred up heated conversation after we dropped a cheeky preview, closely followed by an official announcement, for the latest issue of the HYPEBEAST Magazine. Dubbed the Rhapsody Issue, in reference to...

LIFUL 2014 Spring/Summer Lookbook

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With the summer months ahead, contemporary fashion label LIFUL offers up its 2014 spring/summer lookbook. Wardrobe staples like the button-up shirt, T-shirt and pleated shorts are reinterpreted with bursts of color and prints — think gingham, p...

LIFUL 2014 Spring/Summer “BOYHOOD MUSEUM” Video

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There’s nothing quite like the careless days of a teenager, who generally spends his or her time wandering in the never-ending search for personal entertainment. Channeling this, Korean contemporary brand LIFUL has released a nifty new video to...

LIFUL 2013 Fall/Winter New Arrivals

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With December weather now in full force, Korean fashion label LIFUL has released a fresh selection of winter-ready apparel that includes a selection of shirts, sweaters, pants and accessories. Introducing a unique use of intricate prints upon crisp-c...

LIFUL 2013 Holiday Lookbook

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Seoul-bred fashion label LIFUL MINIMAL GARMENTS welcomes the cooler months with a holiday lookbook. The range reinterprets common wardrobe staples like the parka in various styles, adding progressive flair to the outdoor-inspired garments. Crafted wi...

BEAKER by LIFUL 2013 Fall/Winter “Beaker City” Collection

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Combining the powerhouses of the Korean fashion scene, contemporary retailer BEAKER teamed up with LIFUL for a fitting capsule collection of goods. The two brands collaborated on a range of five pieces, including a knit, mack coat, down vest, fishtai...

A-LAND x LIFUL “Join Our League” Hoodie

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Popular Korean retailer A-LAND and fellow countrymen LIFUL present the “Join Our League” hoodie for Fall/Winter 2013. Available in either grey or navy with contrasting ribbing, the gingham-lined design comes complete with collaborative br...

LIFUL 2013 Fall/Winter “Minimal City” Lookbook

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Korean brand LIFUL presents its upcoming collection “Minimal City” in this lookbook. This fall/winter lineup is appropriately named for its laid-back urban simplicity, encompassing a wide range of interpretations of simple patterns and lo...

LIFUL 2013 Fall/Winter Collection | Video

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South Korean fashion imprint LIFUL presents another compelling collection that looks to timeless sportswear design and casual wear as inspiration. In departure from the bright hues of summer, the 2013 fall/winter collection opts for more humble color...