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The Google+ Homecoming Tour

Basketball superstars LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony announced today they are joining forces to host a four-city exhibition tour visiting Akron, New Orleans, Chicago and New Jersey. Each event will feature an exhibition gam...

Nike Sportswear LeBron James Signature Collection Illustrated

Similar to the revolutionary approach accomplished by the formidable duo of Michael Jordan and Jordan Brand in the realm of athletic footwear, the sneaker giant has been partnering with the self-proclaimed King, LeBron James, for nearly a decade to r...

Nike Basketball: LeBron 9 “Big Bang” Commercial

In an advertisement that feels more like a Shakespearean soliloquy than marketing, Nike Basketball’s LeBron 9 “Big Bang” surely makes even the most casual NBA fan yearn for a resolution to the lockout. Available today in the convent...

Nike Presents First Dunk: A Story About LeBron James

As coincidental as any encounter can be, James Donald first met LeBron James while serving as his sixth, seventh and eighth grade gym teacher at Riedinger Middle School in Akron, Ohio. As the school’s annual student-faculty basketball game approached...

Nike LeBron 9 “Ohio State”

Three university basketball teams will open the 2011-12 season in their own colorways of the new Nike LeBron 9: the University of Kentucky Wildcats, University of Miami Hurricanes and Ohio State University Buckeyes. Having already seen the Wildcats v...

Nike LeBron 9 “Miami”

Three university basketball teams will open the 2011-12 season in their own colorways of the new LeBron 9: the University of Kentucky Wildcats, University of Miami Hurricanes and Ohio State University Buckeyes. Having already seen the Wildcats versio...

LeBron James x Nike Sportswear 2011 Fall Destroyer Jacket

For Holiday 2011, fans of LeBron James will surely get excited with the release of this all-wool Destroyer Jacket. To honor the Olympic gold medalist, Nike Sportswear has created this jacket as a tribute to a true superstar. Key features include Viva...

Nike LeBron 2011 Holiday Footwear

Revisiting their tradition of celebrating some of the world’s greatest athletes, Nike Sportswear previews their upcoming 2011 Holiday LeBron James Footwear releases. The collection embodies an outdoor theme with the first ever Air Force 1 Premi...

Nike LeBron 9

Nike defines basketball performance innovation with the introduction of LeBron James’ ninth signature shoe. A reflection of LeBron’s versatile style of play, the LeBron 9 integrates Flywire technology and Hyperfuse construction – a Nike Basketball fi...

LeBron James Announces Retail Store Opening

On the heels of a Game 1 victory over the Dallas Mavericks Tuesday night and on the brink of a possible first championship, LeBron James has announced that he will launch a new, modern luxury concept store in Miami for Fall 2011. The store, which...

“LeBron” by NFN Kalyan

Miami-based conceptual artist NFN Kalyan has just designed this glass sculpture featuring the visage of NBA superstar LeBron James. Etched from sapphire glass and steel with a walnut wooden base to house the LED lighting, the entire piece took ne...

The LeBrons – Episode 1: Lion

Previously highlighted back in January, the new animated series from the mind of LeBron James made its premier today with episode 1, titled “Lion.” The premier episode unveils a string of personalities created by King James, including...

The LeBrons Animated Series

Yesterday the NY Times reported that The LeBrons, a previous creation from Nike ad campaigns, would be made into an animated series exclusive to the LeBron YouTube channel and website. Set to premier this spring, the series marks yet another vent...

Lebron James x Nike Sportswear Destroyer Jacket

One of the most controversial figures in basketball at the present moment, Lebron James was recently gifted an exclusive Destroyer jacket prior to his return to the city of Cleveland. The one of a kind jacket from Nike Sportswear was created foll...

Nike Air Max LeBron VIII Christmas Edition

Although images of these have been surfacing around the net, we finally get a clearer look into the Christmas Edition of the highly welcomed Nike Air Max LeBron VIII. Consisting of a mostly red upper, the kicks feature plenty of intricate detaili...