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LeBron James China Tour: Guangzhou Event Recap

StyleComments ⋅ Jul 26, 2013
Guangzhou’s Nike Brand Experience store was the stage for LeBron James’s latest stop on his China Tour. In addition to meeting legions of his adoring fans, James took the opportunity to show off the Nike LeBron X “Championship Pack&...

Numbers Never Lie: LeBron James Will Surpass His Airness?

LifestyleComments ⋅ Jul 2, 2013
Michael Smith of ESPN’s Numbers Never Lie has this interesting video comparing LeBron James and Michael Jordan’s careers. Presented in illustrated form, the video compares the two superstars’ careers after winning two NBA Championsh...

Nike Basketball & LeBron James “Leave a Message” Commercial

LifestyleComments ⋅ Jun 21, 2013
While we’ve just come out from the NBA Finals Game 7, the last 30 seconds of Game 6 were definitive. They almost seemed a moment of collapse, where a once celebrated hero would be doomed to face the disdain of an entire nation, forever calling...

LeBron James 1/6 Scale Figurine by ENTERBAY Preview

DesignComments ⋅ Jun 21, 2013
Last month we showed you the heavily anticipated Michael Jordan 1/6 figure by ENTERBAY and now we’ve got an early look at ENTERBAY’s latest figurine. Featuring none other than two-time NBA champion and Miami Heat start LeBron James, the l...

Nike LeBron James Championship Pack

StyleComments ⋅ Jun 21, 2013
Celebrating LeBron James’ second straight NBA championship, Nike has unveiled a limited edition Championship pack. Consisting of two footwear models, the LeBron X PS Elite and the LeBron X Low, as well as two hats and a T-shirt, the collection...

LeBron James Is the Next Cover Athlete for 2K14

EntertainmentComments ⋅ Jun 7, 2013
Steve Kerr introduces LeBron James as the cover boy for NBA 2K14 video game from 2K Sports. The game is destined for an October 1 release on PS3 and Xbox 360 platforms, with hints at a future release on PS4 and Xbox One as well. Those who pre-order t...

Nike LeBron X P.S. Elite “Miami Dade”

StyleComments ⋅ May 24, 2013
Just as Venice Beach takes a turn in the spotlight with a new Kobe 8 System release, Miami Dade is set to receive a shout-out of its own this weekend as Nike Basketball introduces a special edition of King James’s LeBron X P.S. Elite. Donning a...

LeBron James Presents The LeBrons – Season 2

EntertainmentComments ⋅ May 15, 2013
The animated series The LeBrons is set to return for a second season following the success of season 1 in 2011. Originally developed by LeBron James as a series of commercials for Nike, the second season returns with 3D CGI animation and will continu...

The Story of LeBron’s Crazy Playoff Sweater

StyleComments ⋅ May 13, 2013
On the heels of the Miami Heat’s game one win over the Milwaukee Bucks, NBA superstar LeBron James set foot in the post-game press conference sporting a bold sweater option from New York-based streetwear label Staple. While James’s intent...

A Retrospective of LeBron’s Career Through Four MVP Awards and an NBA Title

LifestyleComments ⋅ May 7, 2013
It’s clear that LeBron James has had a decorated history as a player, as underlined by his latest award – the 2012-2013 Most Valuable Player award – immortalized by Nike in the form of a crazy pair of King James’ signature kic...

Nike LeBron X NSW Lifestyle NRG “Night Stadium”

StyleComments ⋅ May 7, 2013
The Nike LeBron X has been one of the most prolific basketball models in recent years. Starting with the USA edition, we’ve seen countless colorways as well as lifestyle models such as the much-clamored for Corks. To that list, add the LeBron X...

Seth Rogen, Paul Rudd and LeBron James Star in Samsung’s “The Next Big Thing” Super Bowl Ad

TechComments ⋅ Feb 4, 2013
Aside from a certain East Coast professional franchise win, the real prime time special was Samsung’s “The Next Big Thing” Super Bowl spot. Featuring the likes of Seth Rogen, Paul Rudd and LeBron James, the three combine efforts to...

Nike LeBron X “Prism”

StyleComments ⋅ Dec 31, 2012
The latest installment of LeBron James’s 10th signature sneaker makes its way to select retailers across the country. Dubbed the “Prism,” this new release sits atop a white and grey base, with a slick black upper and prism graphics...

Nike Basketball Release Christmas Versions of the Kobe 8 System, LeBron X and KD V

StyleComments ⋅ Dec 19, 2012
As Christmas draws ever-closer, Nike Basketball presents three seasonal versions of the Kobe 8 System, LeBron X and KD V. Kobe’s signature shoe draws inspiration from the rhinoceros viper and features bright red and yellow scales that mimic a C...

LeBron James Takes the Samsung Galaxy Note II Out for a Day

TechComments ⋅ Oct 31, 2012
LeBron James is often applauded for making the unbelievable look quite pedestrian on the court. It’s with this ease of functionality and flare that the reigning champ has turned to the Samsung Galaxy Note II for all of his smartphone needs. Com...