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Nike Introduces the LeBron X

As we gear up for one of the more highly-anticipated NBA seasons in recent memory, Nike drops off official details for the Nike LeBron X. Inspired by the creation and beauty of a diamond, the metaphoric comparisons run parallel to James’s caree...

Nike Sportswear LeBron James Diamond Collection

Nike Sportswear unveils its latest collection with three-time NBA MVP LeBron James — the diamond collection metaphorically hints at LeBron’s career, forged by heat, time and pressure. Set to release for the 2012 holiday season, the collec...

LeBron James’ UNKNWN and A Bathing Ape Collaborate on a Series of T-Shirts

Retail space UNKNWN — an effort co-created by LeBron James and Chris Julian — showcases two new T-shirts designed by streetwear veteran A Bathing Ape for the store. The T-shirts are not without the streetwear label’s iconic 1ST CAMO...

Nike Debuts the LEBRON X

With no better time for its unveiling than now, today brings news of the Nike LEBRON X. Entering the 10th anniversary of James’s longstanding partnership with Nike, the release of the shoe coincides with one of the greatest moments thus far in...

LeBron James Finally Receives Championship Ring Video

Love him or hate him, LeBron James finally has the NBA championship ring he’s been coveting for so long, and Nike is all too happy to finally release this video documenting “the ringmaker” who has also waited to present James with h...

STEALTH by DRx for UNKNWN LeBron James Jersey Collection

After getting a look at the preview of the DRx STEALTH collection for UNKNWN last week, images have now been revealed that showcase the entire LeBron James jersey offerings for the Miami boutique. Fine Italian leathers have been carefully curated int...

STEALTH by DRx Reconstructed LeBron James Jerseys for UNKNWN

Dr. Romanelli unveils the STEALTH collection – a full range of DRx reinterpreted and reconstructed LeBron James jerseys for UNKNWN that coincides with the launch of their website. Utilizing a number of different textiles to make the utilitarian...

Nike LeBron 9 “Dunkman”

Little did Nike know when it introduced the player-exclusive “Dunkman” colorway to the Nike Zoom LeBron 2 that it would become a highly-regarded staple and one of the most sought-after looks from the LeBron James signature line. This year...

Nike LeBron 9 “Bright Mango”

While certainly not as bold as the All-Star “Big Bang,” the Nike LeBron 9 “Bright Mango” still manages to pack a punch. While the upper is constructed mainly of blacks and silvers, the designers took every opportunity to infus...

Nike Hyper Elite USA Basketball Uniforms

Combining Nike’s lightest, most technologically advanced textiles with iconic graphics, the Nike Hyper Elite Basketball Uniform helps boost players’ performance and communicates the pride of USA Basketball. The innovation begins with Nike Aerog...

Nike LeBron 9 iD: Foamposite Option

Nike iD welcomes a new option to the LeBron 9 as the brand announces the addition of a Foamposite-like material, replacing the standard weave detail on the current model. Offered above is a preview of what’s in store, with further color version...

Gabriel Urist x LeBron James 9 Jewel Piece

As sneaker aficionados continue to marvel over the recently revealed rendition of the Nike LeBron 9 “Watch the Throne,” we have since been awarded a closer look at the accompanying jewelry piece, crafted by well-known jeweler Gabriel Uris...

Nike LeBron 9 “Christmas”

Designed with colorful elements that evoke the yuletide spirit, the Nike LeBron 9 is back yet again for a festive installment. Featuring a predominately red exterior matched with green accents, they seem to dazzle in their shape much like St. Nick...

Nike Newspaper: The LeBron James Issue

In conjunction with Miami’s Art Basel 2011, which is taking place this week, Nike has produced a limited edition newspaper dedicated to Miami Heat forward LeBron James. The publication highlights a bit of LBJ’s history and features approp...

LeBron James’ Unknwn Store Opening

After much speculation and the infectious buzz of a new day in fashion growing to a feverish pitch, the highly anticipated lifestyle retail space Unknwn sets to open its doors on December 16 inside the Aventura Mall in Aventura, Florida. While new st...