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Nike Basketball 2014 Elite Series “Hero” Collection

StyleComments ⋅ Mar 25, 2014
Designed to the real-life superhero-like specifications of LeBron James, Kevin Durant, and Kobe Bryant Nike Basketball presents the “Hero” edition of its 2014 Elite Series footwear. While the “Team” collection offered hyperize...

LeBron James x Sprite “Sprite Mix 6″ Limited-Edition Flavor

LifestyleComments ⋅ Mar 20, 2014
Having already Euro-stepped into a number of creative realms over the last decade from animation to retail, LeBron James partners with Sprite to formulate a limited edition flavor of soda. Sprite 6 Mix as it is called, combines the traditional taste...

Nike LeBron 11 “Anthracite”

StyleComments ⋅ Mar 12, 2014
Adding to the already extensive range of LeBron 11 already available, Nike has revealed the upcoming “Anthracite” colorway. A staple of the LeBron range, this latest version may the best yet thanks to the small details that elevate what i...

Nike Basketball 2014 Elite Series Team Collection

StyleComments ⋅ Mar 11, 2014
As the NBA regular season winds down and the playoffs approach, Nike Basketball presents the Elite Series Team Collection for 2014′s quest for the coveted Larry O’Brien Championship Trophy. Designed to the exact specifications of LeBron J...

Nike LeBron 11 “Hornets”

StyleComments ⋅ Mar 4, 2014
Reprising a colorway we’ve seen on previous generations of the LeBron line, Nike presents the LeBron 11 “Hornets.” Paying tribute to James’ Summit Lake Hornets recreational team, the LeBron 11 “Hornets” takes the t...

LeBron James Visits Terry Richardson’s Studio

ArtsComments ⋅ Feb 20, 2014
After photographing the star for the cover story of the latest GQ, Terry Richardson was able to get LeBron James into his studios for his latest shoot. It’s been a busy few weeks for LeBron with the NBA All-Star break and its surrounding festiv...

Futura x Sprite “Breaking Through” for 2014 NBA All-Star Weekend Teaser

ArtsComments ⋅ Feb 12, 2014
Keeping his heart in the streets, legendary artist Futura teamed up with beverage heavyweight Sprite to create three custom basketballs for the impending All-Star Weekend. The three pieces each attempt to illustrate the parallels between street cultu...

Polls: LeBron James and Kevin Durant Top Forbes List for Best-Selling Sneaker – Which is Your Favorite Nike Collection?

EditorialComments ⋅ Feb 7, 2014
The rivalry between LeBron James and Kevin Durant – initially sparked with Durant’s “second best” comments in a Sports Illustrated interview last year – also transitions off of the court. In light of his career-best scoring season r...

Nike Basketball 2014 “NOLA Gumbo League” Collection

StyleComments ⋅ Jan 28, 2014
With the NBA All-Star weekend less than a month away, Nike reveals the NOLA Gumbo League collection consisting of the KD VI Illusion, Kobe 9 Elite Maestro, and the LeBron 11 Gator King. Inspired by the official cuisine of the state of Louisiana both...

ENTERBAY Real Masterpiece NBA Collection – Kobe Bryant and LeBron James

StyleComments ⋅ Dec 19, 2013
Having steadily established itself as one of the world’s most noted figurine companies, Hong Kong-based ENTERBAY has released its Real NBA Collection. Paying tribute to some of the NBA’s most recognized faces, the series highlights collec...

Nike Basketball 2013 Christmas Pack

StyleComments ⋅ Dec 11, 2013
This holiday season, Nike Basketball celebrates the NBA’s annual Christmas Day slate with a trio of festive footwear releases for its three flagship superstars. Linked by special logo lace locks reminiscent of custom signature ornaments, the re...

Nike LeBron 11 NSW Lifestyle “Work Hard, Play Hard”

StyleComments ⋅ Nov 30, 2013
Up next for LeBron James’s lifestyle shoe, the Nike LeBron 11 NSW Lifestyle, is this “Work Hard, Play Hard” colorway. Inspired by LeBron’s two homes, Akron and Miami, this version of his lifestyle shoe features a brown leather...

Nike LeBron 11 “Akron vs. Miami”

StyleComments ⋅ Nov 12, 2013
There is no doubt that LeBron James calls Akron, Ohio his home. Even through the scrutiny James went under for his highly publicized announcement to take his talents to South Beach, James still affiliates himself with the 330. Paying homage to his ro...

Nike LeBron 11 “Miami Nights”

StyleComments ⋅ Nov 12, 2013
Nike Basketball renews the “Miami Nights” inspiration, first seen with the LeBron 8 V/2 Low back in 2011, for an apt edition of King James’s latest signature silhouette. Opting for a Black/Metallic Silver-Dark Grey-Pink Flash colorw...

LeBron James Stars in Samsung’s “Always On” Commercial

LifestyleComments ⋅ Oct 31, 2013
Joining the likes of Lionel Messi and Jay Z as Samsung’s latest celebrity advocate, two-time world champion LeBron James stars in a two-minute video featuring the latest and greatest in Samsung technologies including the Galaxy Gear Smartwatch as wel...