LeBron James Finally Receives Championship Ring Video
Love him or hate him, LeBron James finally has the NBA championship ring he’s been coveting for so long, and Nike is all too happy to finally release this video documenting “the ringmaker” who has also waited to present James with h...
STEALTH by DRx for UNKNWN LeBron James Jersey Collection
After getting a look at the preview of the DRx STEALTH collection for UNKNWN last week, images have now been revealed that showcase the entire LeBron James jersey offerings for the Miami boutique. Fine Italian leathers have been carefully curated int...
STEALTH by DRx Reconstructed LeBron James Jerseys for UNKNWN
Dr. Romanelli unveils the STEALTH collection – a full range of DRx reinterpreted and reconstructed LeBron James jerseys for UNKNWN that coincides with the launch of their website. Utilizing a number of different textiles to make the utilitarian...
Nike LeBron 9 “Dunkman”
Little did Nike know when it introduced the player-exclusive “Dunkman” colorway to the Nike Zoom LeBron 2 that it would become a highly-regarded staple and one of the most sought-after looks from the LeBron James signature line. This year...
Nike LeBron 9 “Bright Mango”
While certainly not as bold as the All-Star “Big Bang,” the Nike LeBron 9 “Bright Mango” still manages to pack a punch. While the upper is constructed mainly of blacks and silvers, the designers took every opportunity to infus...
Nike Hyper Elite USA Basketball Uniforms
Combining Nike’s lightest, most technologically advanced textiles with iconic graphics, the Nike Hyper Elite Basketball Uniform helps boost players’ performance and communicates the pride of USA Basketball. The innovation begins with Nike Aerog...
Nike LeBron 9 iD: Foamposite Option
Nike iD welcomes a new option to the LeBron 9 as the brand announces the addition of a Foamposite-like material, replacing the standard weave detail on the current model. Offered above is a preview of what’s in store, with further color version...
Gabriel Urist x LeBron James 9 Jewel Piece
As sneaker aficionados continue to marvel over the recently revealed rendition of the Nike LeBron 9 “Watch the Throne,” we have since been awarded a closer look at the accompanying jewelry piece, crafted by well-known jeweler Gabriel Uris...
Nike LeBron 9 “Christmas”
Designed with colorful elements that evoke the yuletide spirit, the Nike LeBron 9 is back yet again for a festive installment. Featuring a predominately red exterior matched with green accents, they seem to dazzle in their shape much like St. Nick...
Nike Newspaper: The LeBron James Issue
In conjunction with Miami’s Art Basel 2011, which is taking place this week, Nike has produced a limited edition newspaper dedicated to Miami Heat forward LeBron James. The publication highlights a bit of LBJ’s history and features approp...
LeBron James’ Unknwn Store Opening
After much speculation and the infectious buzz of a new day in fashion growing to a feverish pitch, the highly anticipated lifestyle retail space Unknwn sets to open its doors on December 16 inside the Aventura Mall in Aventura, Florida. While new st...
The Google+ Homecoming Tour
Basketball superstars LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony announced today they are joining forces to host a four-city exhibition tour visiting Akron, New Orleans, Chicago and New Jersey. Each event will feature an exhibition gam...
Nike Sportswear LeBron James Signature Collection Illustrated
Similar to the revolutionary approach accomplished by the formidable duo of Michael Jordan and Jordan Brand in the realm of athletic footwear, the sneaker giant has been partnering with the self-proclaimed King, LeBron James, for nearly a decade to r...
Nike Basketball: LeBron 9 “Big Bang” Commercial
In an advertisement that feels more like a Shakespearean soliloquy than marketing, Nike Basketball’s LeBron 9 “Big Bang” surely makes even the most casual NBA fan yearn for a resolution to the lockout. Available today in the convent...
Nike Presents First Dunk: A Story About LeBron James
As coincidental as any encounter can be, James Donald first met LeBron James while serving as his sixth, seventh and eighth grade gym teacher at Riedinger Middle School in Akron, Ohio. As the school’s annual student-faculty basketball game approached...
