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Nike Basketball 2014 Elite Series “Gold” Collection

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“As the playoffs begin on April 19, every game becomes increasingly worth its weight in gold.” With that in mind, Nike Basketball presents “Gold” editions of its 2014 Elite Series footwear. Reflecting the “gold standard&...

Nike “What The” LeBron 11 & KD VI

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Originally utilized on Nike SB’s classic Dunk seven years ago before making its way to Nike Basketball and Kobe Bryant’s Kobe VII back in 2012, the “What The” motif makes a return this spring – this time hitting the late...

Nike Basketball 2014 Easter Collection

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As spring slowly breaks through winter’s cold grasp and Easter appears on the horizon, Nike typically delivers a pair of sneakers inspired by the springtime holiday and its hallmark pastels. This time around however, a collection of three player-excl...

Nike Basketball 2014 Elite Series “Hero” Collection

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Designed to the real-life superhero-like specifications of LeBron James, Kevin Durant, and Kobe Bryant Nike Basketball presents the “Hero” edition of its 2014 Elite Series footwear. While the “Team” collection offered hyperize...

LeBron James x Sprite “Sprite Mix 6″ Limited-Edition Flavor

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Having already Euro-stepped into a number of creative realms over the last decade from animation to retail, LeBron James partners with Sprite to formulate a limited edition flavor of soda. Sprite 6 Mix as it is called, combines the traditional taste...

Nike LeBron 11 “Anthracite”

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Adding to the already extensive range of LeBron 11 already available, Nike has revealed the upcoming “Anthracite” colorway. A staple of the LeBron range, this latest version may the best yet thanks to the small details that elevate what i...

Nike Basketball 2014 Elite Series Team Collection

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As the NBA regular season winds down and the playoffs approach, Nike Basketball presents the Elite Series Team Collection for 2014′s quest for the coveted Larry O’Brien Championship Trophy. Designed to the exact specifications of LeBron J...

Nike LeBron 11 “Hornets”

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Reprising a colorway we’ve seen on previous generations of the LeBron line, Nike presents the LeBron 11 “Hornets.” Paying tribute to James’ Summit Lake Hornets recreational team, the LeBron 11 “Hornets” takes the t...

LeBron James Visits Terry Richardson’s Studio

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After photographing the star for the cover story of the latest GQ, Terry Richardson was able to get LeBron James into his studios for his latest shoot. It’s been a busy few weeks for LeBron with the NBA All-Star break and its surrounding festiv...

Futura x Sprite “Breaking Through” for 2014 NBA All-Star Weekend Teaser

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Keeping his heart in the streets, legendary artist Futura teamed up with beverage heavyweight Sprite to create three custom basketballs for the impending All-Star Weekend. The three pieces each attempt to illustrate the parallels between street cultu...