LeBron James

LeBron James Presents The LeBrons – Season 2
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The animated series The LeBrons is set to return for a second season following the success of season 1 in 2011. Originally developed by LeBron James as a series of commercials for Nike, the second season returns with 3D CGI animation and will continu...

The Story of LeBron’s Crazy Playoff Sweater
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On the heels of the Miami Heat’s game one win over the Milwaukee Bucks, NBA superstar LeBron James set foot in the post-game press conference sporting a bold sweater option from New York-based streetwear label Staple. While James’s intent...

A Retrospective of LeBron’s Career Through Four MVP Awards and an NBA Title
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It’s clear that LeBron James has had a decorated history as a player, as underlined by his latest award – the 2012-2013 Most Valuable Player award – immortalized by Nike in the form of a crazy pair of King James’ signature kic...

Nike LeBron X NSW Lifestyle NRG “Night Stadium”
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The Nike LeBron X has been one of the most prolific basketball models in recent years. Starting with the USA edition, we’ve seen countless colorways as well as lifestyle models such as the much-clamored for Corks. To that list, add the LeBron X...

Seth Rogen, Paul Rudd and LeBron James Star in Samsung’s “The Next Big Thing” Super Bowl Ad

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Aside from a certain East Coast professional franchise win, the real prime time special was Samsung’s “The Next Big Thing” Super Bowl spot. Featuring the likes of Seth Rogen, Paul Rudd and LeBron James, the three combine efforts to...

Nike LeBron X “Prism”
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The latest installment of LeBron James’s 10th signature sneaker makes its way to select retailers across the country. Dubbed the “Prism,” this new release sits atop a white and grey base, with a slick black upper and prism graphics...

Nike Basketball Release Christmas Versions of the Kobe 8 System, LeBron X and KD V
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As Christmas draws ever-closer, Nike Basketball presents three seasonal versions of the Kobe 8 System, LeBron X and KD V. Kobe’s signature shoe draws inspiration from the rhinoceros viper and features bright red and yellow scales that mimic a C...

LeBron James Takes the Samsung Galaxy Note II Out for a Day
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LeBron James is often applauded for making the unbelievable look quite pedestrian on the court. It’s with this ease of functionality and flare that the reigning champ has turned to the Samsung Galaxy Note II for all of his smartphone needs. Com...

Nike Sportswear LeBron X Cork Edition
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LeBron James’s sweet taste of victory was celebrated with a champagne toast on June 21 to mark his first NBA championship. The monumental achievement has come to life with the exclusive Nike Sportswear LeBron X Cork edition – employing pr...

Nike Introduces the LeBron X
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As we gear up for one of the more highly-anticipated NBA seasons in recent memory, Nike drops off official details for the Nike LeBron X. Inspired by the creation and beauty of a diamond, the metaphoric comparisons run parallel to James’s caree...

Nike Sportswear LeBron James Diamond Collection
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Nike Sportswear unveils its latest collection with three-time NBA MVP LeBron James — the diamond collection metaphorically hints at LeBron’s career, forged by heat, time and pressure. Set to release for the 2012 holiday season, the collec...

LeBron James’ UNKNWN and A Bathing Ape Collaborate on a Series of T-Shirts
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Retail space UNKNWN — an effort co-created by LeBron James and Chris Julian — showcases two new T-shirts designed by streetwear veteran A Bathing Ape for the store. The T-shirts are not without the streetwear label’s iconic 1ST CAMO...

Nike Debuts the LEBRON X
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With no better time for its unveiling than now, today brings news of the Nike LEBRON X. Entering the 10th anniversary of James’s longstanding partnership with Nike, the release of the shoe coincides with one of the greatest moments thus far in...

LeBron James Finally Receives Championship Ring Video
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Love him or hate him, LeBron James finally has the NBA championship ring he’s been coveting for so long, and Nike is all too happy to finally release this video documenting “the ringmaker” who has also waited to present James with h...

STEALTH by DRx for UNKNWN LeBron James Jersey Collection
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After getting a look at the preview of the DRx STEALTH collection for UNKNWN last week, images have now been revealed that showcase the entire LeBron James jersey offerings for the Miami boutique. Fine Italian leathers have been carefully curated int...