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LeBron James Leads Cleveland in Stunning “Together” Nike Basketball Commercial

LifestyleComments ⋅ 1 day ago
There’s something about LeBron James’ recurrence in Cleveland that seems triumphant, even before his team steps onto the court. Nike teamed up with Wieden + Kennedy to produce a commercial commemorating the Cleveland Cavaliers’ home...

Upper Deck Set to Release Autographed Air Jordan Shoe Cards

StyleComments ⋅ 9 days ago
Upper Deck is set to release its “Exquisite Collection,” which combines sports card and sneaker collecting in a new way. The premium trading card collection features a series of cards with cut-out pieces of shoes associated with the likes...

Beats by Dre Presents LeBron James in ‬”RE-ESTABLISHED” Commercial

MusicComments ⋅ 11 days ago
LeBron James celebrates his return to Cleveland in the latest Beats by Dre campaign titled “RE-ESTABLISHED.” Taking a journey back to his roots in Akron, Ohio, James visits his alma mater at St. Vincent-St. Mary as the video transitions t...

LeBron James Ranked No.1 on Forbes’ List of Most Valuable Athlete Brands

LifestyleComments ⋅ Oct 9, 2014
Accolades continue to pile up for LeBron James. The 29-year-old, four-time NBA MVP now has the most valuable brand among his peers. According to Forbes, James’s empire is reportedly worth $37 million, after raking in $57 million off the court t...

Nike Postpones Official Launch Date of LeBron 12 Release Due to Cosmetic Issue

StyleComments ⋅ Oct 2, 2014
After a polarizing start to the newly unveiled Nike LeBron 12, word straight from Nike PR Director Heidi Burgett mentions that a production issue has resulted in the delay of the shoe’s release. The “small cosmetic issue” means that...

Nike LeBron X “Shattered Prism” Customs by ROM

StyleComments ⋅ Sep 30, 2014
The Nike LeBron X has received a custom makeover courtesy of sneaker enthusiast ROM. Dubbed the “Shattered Prism,” the inspiration plays on the previously released “Prism” iteration but with a colorful twist. Most notably, the...

A Closer Look at the Nike LeBron 12 “NSRL”

StyleComments ⋅ Sep 24, 2014
Yesterday, we delivered a closer look at the Nike LeBron 12 “Heart of a Lion” sneaker, and for today, we’re offering up some photography that highlights this model’s lead colorway, the “NSRL” iteration. Inspired by...

A Closer Look at the Nike LeBron 12 “Heart of a Lion”

StyleComments ⋅ Sep 23, 2014
After the official unveiling of the all-new Nike LeBron 12 about a week ago, we now have a closer look at the latest “Heart of a Lion” iteration. Featuring a contrasting red and white colorway with black Nike branding, the sneaker is roun...

In the Shadow of Giants: A Nike LeBron 12 Launch Recap

EventsComments ⋅ Sep 21, 2014
A visit to Nike’s world headquarters in Beaverton is a lush affair: it’s part cobbled Italian village and part technical fortress. The Ronaldo Field hosts a sprawling green at the nucleus of the massive campus, where any number of fit, young em...

A Closer Look at the Nike LeBron 12 Colorways

StyleComments ⋅ Sep 17, 2014
Quietly assembled in an auditorium inside its Beaverton headquarters, the basketball world marveled as Nike unveiled its latest, greatest innovations in the Nike LeBron 12. The precedent was set before the presentation even begun; a season that inclu...

Nike Unveils the New LeBron 12

StyleComments ⋅ Sep 17, 2014
A select list of media and influencers took to Nike’s Portland headquarters to see the official unveiling of the all-new LeBron 12. Created for one of basketball’s most dominant players in LeBron James, the 12th iteration of King James is...

Nike Swoosh Portraits of Paul Rodriguez, LeBron James and Tiger Woods

ArtsComments ⋅ Sep 16, 2014
Having recently caught the attention of one LeBron James (seen here), today we present a deeper look at Andy Gellenberg’s illustrations of Nike athletes reimagined with a myriad of Swoosh logos. In using the right coloring and meticulous placem...

LeBron 12 Launch Event Teaser Video

StyleComments ⋅ Sep 10, 2014
While the LeBron 11 may not have been King James’s favorite sneaker in his signature line, a new NBA season is upon us and thus Nike delivers the above teaser video announcing the LeBron 12. Although Nike’s sneak peek features plenty of f...

A Closer Look at the Nike LeBron 11 Low Metallic Zinc/Hyper Punch-Ice

StyleComments ⋅ Aug 29, 2014
Having already detailed two out of the three special edition sneakers in the Nike Maison LeBron Collection (Nike LeBron 11 Elite “Blue 3M” and Nike LeBron 11 Metallic Luster/Ice-Volt), we complete the tripartite with a closer look at the...

Nike Maison LeBron Collection

StyleComments ⋅ Aug 18, 2014
Nike Basketball presents the Maison LeBron Collection to highlight King James’s signature Nike LeBron 11. Featuring the LeBron 11, its playoff-tuned LeBron 11 Elite counterpart–previously seen here–and the LeBron 11 Max Low, the col...