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Nike Basketball: KobeSystem – Level 7 Success at Success

StyleComments ⋅ Jan 30, 2012
The seventh level and pinnacle of the KobeSystem is dubbed “Success at Success.” In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths o...

Nike Basketball: KobeSystem – Level 6 Beastion

StyleComments ⋅ Jan 28, 2012
The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal&...

Nike Basketball: KobeSystem – Level 5 Domination

StyleComments ⋅ Jan 27, 2012
Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in “domination” from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the...

Nike Basketball: KobeSystem – Level 4 Explosion

StyleComments ⋅ Jan 26, 2012
Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant’s crossh...

Nike Basketball: KobeSystem – Level 3 Perception

StyleComments ⋅ Jan 25, 2012
Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of “perception.” Through a series of pictures on screen, Leehom quickly learns that becoming a “system”...

Nike Basketball: KobeSystem – Level 2 Adaptation

StyleComments ⋅ Jan 24, 2012
The next installment in the ongoing KobeSystem series finds Serena Williams having a breakthrough on day two of the seminar. The former MVP gives the former Wimbledon champ a lesson in adaptation, using a meteor versus the dinosaurs as a metaphor for...

Nike Basketball: KobeSystem – Level 1 Success

StyleComments ⋅ Jan 23, 2012
Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant’s success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with ear...

Nike Kobe VII System Supreme “Year of the Dragon” Pack

StyleComments ⋅ Jan 18, 2012
After taking a broad glimpse at the 2012 Nike Year of the Dragon releases, the Beaverton camp unveils a comprehensive look into its latest Kobe VII System Supreme thematic release. Boasting an expected majority red upper, the pair features hints of v...

Nike Basketball: KobeSystem “Success for the Successful” Campaign

StyleComments ⋅ Jan 14, 2012
In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business...

Nike: Everyone is on the #KobeSystem

StyleComments ⋅ Jan 10, 2012
It looks like Aziz Ansari and Paul Rodriguez aren’t the only ones on the KobeSystem – just about everyone else who matters appears to be under the influence of the Black Mamba as well. From sports stars like Jerry Rice and Landon Donovan...

Nike Basketball: Aziz Ansari on the #KobeSystem

StyleComments ⋅ Jan 9, 2012
For the last several years, Nike’s campaign for Kobe Bryant’s signature model has been everything short of comical ingenuity, from the MVPuppet battles to death-defying leaps over Aston Martins. This time around Nike brings together a few...

Nike: P-Rod on the #KobeSystem

StyleComments ⋅ Jan 9, 2012
Building upon the release of the innovative Kobe VII System Supreme, Nike and Kobe Bryant have introduced their latest marketing campaign, the “KobeSystem.” Billed as “Success For The Successful,” SB rider Paul Rodriguez expla...

Nike Zoom Kobe VII System “You need the KobeSystem” Video

StyleComments ⋅ Dec 30, 2011
Furthering its recent Kobe VII System Supreme launch, Nike and Kobe Bryant strategically position their latest performance footwear technology promising an impressive degree of athletic successes both on and off the court. Although many more iterati...