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Nike Basketball: KobeSystem – Level 7 Success at Success

StyleComments ⋅ Jan 30, 2012
The seventh level and pinnacle of the KobeSystem is dubbed “Success at Success.” In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths o...

Nike Basketball: KobeSystem – Level 6 Beastion

StyleComments ⋅ Jan 28, 2012
The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal&...

Nike Basketball: KobeSystem – Level 5 Domination

StyleComments ⋅ Jan 27, 2012
Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in “domination” from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the...

Nike Basketball: KobeSystem – Level 4 Explosion

StyleComments ⋅ Jan 26, 2012
Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant’s crossh...

Nike Basketball: KobeSystem – Level 3 Perception

StyleComments ⋅ Jan 25, 2012
Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of “perception.” Through a series of pictures on screen, Leehom quickly learns that becoming a “system”...

Nike Basketball: KobeSystem – Level 2 Adaptation

StyleComments ⋅ Jan 24, 2012
The next installment in the ongoing KobeSystem series finds Serena Williams having a breakthrough on day two of the seminar. The former MVP gives the former Wimbledon champ a lesson in adaptation, using a meteor versus the dinosaurs as a metaphor for...

Nike Basketball: KobeSystem – Level 1 Success

StyleComments ⋅ Jan 23, 2012
Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant’s success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with ear...

Nike Basketball: KobeSystem “Success for the Successful” Campaign

StyleComments ⋅ Jan 14, 2012
In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business...

Nike Kobe VII System: Shoe Science – Attack Fast, Attack Strong

StyleComments ⋅ Jan 14, 2012
The heel and forefoot serve as key pieces in the construction of the Nike Kobe VII System, allowing Bryant to attack the basket with a variety of jab steps, crossovers and crab dribbles. With the ability to adapt to how defenders are checking him, Ko...

A Look Inside the Nike Kobe System

StyleComments ⋅ Jan 13, 2012
Earlier this week Nike Basketball sent out a special Kobe System Success Pack, which we will highlight tomorrow. Along with a Kobe backpack and iPad 2 came a series of images focused on the design process of the Kobe VII, Nike’s brilliant Kobe...

Nike Zoom Kobe VII System Supreme: Building a System with Kobe Bryant and Eric Avar

StyleComments ⋅ Dec 22, 2011
As today marks the much-anticipated release of the Nike Zoom Kobe VII System Supreme on NIKEiD, the Swoosh presents an accommodating video, which features designer Eric Avar, as well as Kobe himself, speaking on the innovative offering. Watch and lis...

Nike Zoom Kobe VII System Supreme

StyleComments ⋅ Dec 7, 2011
With NBA action set for Christmas Day, signature shoes for the NBA’s elite, as well as for the everyday ballplayer are slowly but surely being rolled out. Launching December 22, the Nike Kobe VII System Supreme is a performance system allowing...

Kobe Bryant x Nike SB Zoom Eric Koston 1

StyleComments ⋅ May 20, 2011
In celebration of Eric Koston’s first signature shoe with Nike SB, 5-time NBA World Champion Kobe Bryant and street skateboarding innovator Eric Koston have bridged two LA schoolyard sports — basketball and skateboarding. It is undeniable that bo...

Kobe Bryant “The Black Mamba” Film

CultureComments ⋅ Feb 19, 2011
Following several previews, Nike Basketball releases the full version of “The Black Mamba,” a short film by Robert Rodriguez starring Kobe Bryant, Bruce Willis, Danny Trejo and Kanye West. Intriguing, well-produced and indicative of t...

Conan O’Brien: Kobe Bryant and the Nike Zoom Kobe VI 3D

StyleComments ⋅ Feb 4, 2011
Conan O’Brien recently hosted multi-time NBA MVP Kobe Bryant on his late night show as the two discussed his nickname “The Black Mamba,” his latest commercial with Kanye West and Bruce Willis, and his on-court battles with the l...