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Nike NSW x Coolrain “Dream Team” Figures featuring Kobe Bryant, LeBron James and Kevin Durant

DesignComments ⋅ Aug 13, 2012
Celebrated Korean toymaker and artist Coolrain offers a suitable homage to this year’s 2012 Dream Team with two series of action figures. Three particular high-profile and now 2012 gold medal-winning athletes in Kobe Bryant, Kevin Durant, and L...

Nike Basketball: Milano Kalibro Kobe

LifestyleComments ⋅ Feb 24, 2012
Enzo G. Castellari, cult Italian director of ’70s exploitation movies, introduces us to a hidden treasure taken from his filmography, Milano Kalibro Kobe. The short movie, discovered in the basement of the director’s house, tells the stor...

Nike Hyper Elite USA Basketball Uniforms

StyleComments ⋅ Feb 21, 2012
Combining Nike’s lightest, most technologically advanced textiles with iconic graphics, the Nike Hyper Elite Basketball Uniform helps boost players’ performance and communicates the pride of USA Basketball. The innovation begins with Nike Aerog...

Nike Kobe VII “Invisibility Cloak”

StyleComments ⋅ Feb 17, 2012
The Kobe Bryant signature line from Nike has been home to some of the most creative and unusual sources of inspiration over the years, leading to footwear that takes cues from Batman, the Grinch, and even Bruce Lee. Now the design team appears to hav...

Nike Basketball: KobeSystem – Level 7 Success at Success

StyleComments ⋅ Jan 30, 2012
The seventh level and pinnacle of the KobeSystem is dubbed “Success at Success.” In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths o...

Nike Basketball: KobeSystem – Level 6 Beastion

StyleComments ⋅ Jan 28, 2012
The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal&...

Nike Basketball: KobeSystem – Level 5 Domination

StyleComments ⋅ Jan 27, 2012
Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in “domination” from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the...

Nike Basketball: KobeSystem – Level 4 Explosion

StyleComments ⋅ Jan 26, 2012
Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant’s crossh...

Nike Basketball: KobeSystem – Level 3 Perception

StyleComments ⋅ Jan 25, 2012
Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of “perception.” Through a series of pictures on screen, Leehom quickly learns that becoming a “system”...

Nike Basketball: KobeSystem – Level 2 Adaptation

StyleComments ⋅ Jan 24, 2012
The next installment in the ongoing KobeSystem series finds Serena Williams having a breakthrough on day two of the seminar. The former MVP gives the former Wimbledon champ a lesson in adaptation, using a meteor versus the dinosaurs as a metaphor for...

Nike Basketball: KobeSystem – Level 1 Success

StyleComments ⋅ Jan 23, 2012
Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant’s success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with ear...

Nike Basketball: KobeSystem “Success for the Successful” Campaign

StyleComments ⋅ Jan 14, 2012
In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business...

Nike Kobe VII System: Shoe Science – Attack Fast, Attack Strong

StyleComments ⋅ Jan 14, 2012
The heel and forefoot serve as key pieces in the construction of the Nike Kobe VII System, allowing Bryant to attack the basket with a variety of jab steps, crossovers and crab dribbles. With the ability to adapt to how defenders are checking him, Ko...

A Look Inside the Nike Kobe System

StyleComments ⋅ Jan 13, 2012
Earlier this week Nike Basketball sent out a special Kobe System Success Pack, which we will highlight tomorrow. Along with a Kobe backpack and iPad 2 came a series of images focused on the design process of the Kobe VII, Nike’s brilliant Kobe...

Nike Zoom Kobe VII System Supreme: Building a System with Kobe Bryant and Eric Avar

StyleComments ⋅ Dec 22, 2011
As today marks the much-anticipated release of the Nike Zoom Kobe VII System Supreme on NIKEiD, the Swoosh presents an accommodating video, which features designer Eric Avar, as well as Kobe himself, speaking on the innovative offering. Watch and lis...