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Nike Basketball: KobeSystem – Level 1 Success

Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant’s success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with ear...

Nike Basketball: KobeSystem “Success for the Successful” Campaign

In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business...

Nike Kobe VII System: Shoe Science – Attack Fast, Attack Strong

The heel and forefoot serve as key pieces in the construction of the Nike Kobe VII System, allowing Bryant to attack the basket with a variety of jab steps, crossovers and crab dribbles. With the ability to adapt to how defenders are checking him, Ko...

A Look Inside the Nike Kobe System

Earlier this week Nike Basketball sent out a special Kobe System Success Pack, which we will highlight tomorrow. Along with a Kobe backpack and iPad 2 came a series of images focused on the design process of the Kobe VII, Nike’s brilliant Kobe...

Nike Zoom Kobe VII System Supreme: Building a System with Kobe Bryant and Eric Avar

As today marks the much-anticipated release of the Nike Zoom Kobe VII System Supreme on NIKEiD, the Swoosh presents an accommodating video, which features designer Eric Avar, as well as Kobe himself, speaking on the innovative offering. Watch and lis...

Nike Zoom Kobe VII System Supreme

With NBA action set for Christmas Day, signature shoes for the NBA’s elite, as well as for the everyday ballplayer are slowly but surely being rolled out. Launching December 22, the Nike Kobe VII System Supreme is a performance system allowing...

Kobe Bryant x Nike SB Zoom Eric Koston 1

In celebration of Eric Koston’s first signature shoe with Nike SB, 5-time NBA World Champion Kobe Bryant and street skateboarding innovator Eric Koston have bridged two LA schoolyard sports — basketball and skateboarding. It is undeniable that bo...

Kobe Bryant “The Black Mamba” Film

Following several previews, Nike Basketball releases the full version of “The Black Mamba,” a short film by Robert Rodriguez starring Kobe Bryant, Bruce Willis, Danny Trejo and Kanye West. Intriguing, well-produced and indicative of t...

Conan O’Brien: Kobe Bryant and the Nike Zoom Kobe VI 3D

Conan O’Brien recently hosted multi-time NBA MVP Kobe Bryant on his late night show as the two discussed his nickname “The Black Mamba,” his latest commercial with Kanye West and Bruce Willis, and his on-court battles with the l...

Nike Sportswear K.O.B.E Footwear Collection

Complimenting the K.O.B.E. apparel collection from Nike Sportswear is this footwear set that offers a Lakers play on the classic Air Force 1 Low and popular Air Force 1 High Foamposite silhouettes. Crafted with intricate detailing, both designs o...

Kobe Bryant “The Black Mamba” Official Trailer Part 2 featuring Kanye West

Following up on the original “The Black Mamba” trailer previewing Kobe Bryant’s upcoming Robert Rodriguez-directed film comes a second trailer. The second part maintains a similar approach with the addition of one key element. K...

Kobe Bryant “The Black Mamba” Official Trailer

Basketball superstar Kobe Bryant will play for his life in the new Nike Basketball short film “The Black Mamba.” Directed by legendary filmmaker Robert Rodriguez, Bryant finds himself lost in Dallas at the epicenter of evil having to...

The Black Mamba: Nike x Kobe Bryant x Robert Rodriguez Film Trailer

It looks like a new trailer has hit the net revolving an upcoming film project between Kobe Bryant, Nike and renowned filmmaker Robert Rodriguez, appropriately titled The Black Mamba. Although only 15 seconds, we get a hint of the direction the p...

Kobe Bryant x Nike Sportswear Destroyer Varsity Jacket

For this upcoming season, Kobe Bryant and Nike Sportswear have aligned to create a comprehensive footwear and apparel capsule. Leading the way for apparel is a special rendition of Nike’s Destroyer varsity jacket program. Created in a simpl...

Kobe Bryant x Nike Sportswear Air Force 1 Foamposite “Eggplant”

Following up on two successful launches of the Nike Sportswear Air Force 1 Foamposite, the revolutionary Air Force 1 hybrid is slated for an upcoming release in partnership with Kobe Bryant. The high top sneaker features the same familiar one-pie...