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HYPEBEAST Road Trips Japan: Going to the Source for Kobe Beef at Misono’s

During our HYPEBEAST Road Trips through Japan, we embarked on the “holy grail” of red meat: Kobe beef. Despite what you’ve heard, read, or seen on restaurant menus or in markets, Kobe beef does NOT exist anywhere in the world but in Kobe, the capi...

Nike Basketball: #COUNTONKOBE Video

Here’s a look at Nike Basketball’s first ad in its campaign for the Kobe 8 System. The quaint film, titled “#COUNTONKOBE,” lays down the law and reminds that viewer that he essentially can’t be beaten through its juxtapo...