HUF x IVI 2013 Spring/Summer Standard Sunglasses
After announcing the legendary Keith Hufnagel on their team, California eyewear brand IVI teamed up with HUF to release a special edition of their “Standard” silhouette for Spring/Summer 2013. Block the sun – not your shine – in these ret...
Keith Hufnagel x IVI 2013 Spring/Summer Standard Sunglasses
Keith Hufnagel is a formidable player in not only skateboarding, but in streetwear as a whole. Originally from New York, the professional skater/entrepreneur/designer is the original creative force behind HUF. Already accomplished in this respective...
Heel Bruise x Stussy “Under The Radar” Photo Exhibit #3
A common conceit of artists is that they think themselves somewhat ahead of the curve, existing just below the radar of pop culture, capturing moments in every day life that another person might take for granted. For good artists, this conceit is cer...
The Berrics: Footnotes with Keith Hufnagel
As a part of their ongoing “Footnotes” series, The Berrics recently caught up with Keith Hufnagel in Los Angeles for a one-on-one. Focusing on HUF’s past decade of collaborations with the likes of Nike, Reebok, Vans and adidas, Hufn...
HUF x Haroshi x DLX Collaboration: Interview with HAROSHI
Having first taken time out to speak with Keith Hufnagel regarding the recent HUF x Haroshi x DLX collaboration, our latest HBTV feature highlights the progression of the project from the perspective of famed artist, Haroshi. From beginning to end, H...
Transworld: Last Words with Keith Hufnagel
Transworld recently had the opportunity to sit down with Keith Hufnagel for another installment of their Last Words series. With questions ranging from “last major risk” to the “last thing he was passionate about,” the inventi...
The Guardian: The Fall and Rise of Skateboard Chic
News outlet The Guardian recently caught up with HUF founder Keith Hufnagel to discuss skateboard culture and fashion from an insider’s perspective. Once considered the scourge of sophisticated society, it begs the question: how did skate fashion bec...
Skateboarding Classic Clips 1 – Keith Hufnagel
Former pro-skateboarder and HUF brand owner Keith Hufnagel was once quite the shreddar on a skateboard, albeit he is still not too shabby to this day. Here we have footage of Keith from back in 2000, as he was kick-pushing his way throughout Los Ange...
HUF x JanSport Behind-the-Scenes Video
In conjunction with its forthcoming HUF x JanSport Limited Edition Backpack, JanSport advances a short behind-the-scenes film with HUF founder Keith Hufnagel. In the video, Keith briefly discusses the shared underpinnings of both brands that led to t...