Brick Harbor: Brand Profile – HUF
In an industry where brands can rapidly transition from mainstream popularity to a wasteland of ambiguity, it’s difficult to find a streetwear label that remains a constant player – staying true to its founding ethos, all the while offeri...
Shwood: Experiment No. 1 – Skateboard Shades (Video)
Follow Shwood’s own Eric Singer as he meets up with Keith Hufnagel and others to claim the streets of LA in pursuit of Shwood’s latest experiment: sunglasses made from broken skateboard decks. Crafted entirely in Shwood’s local...
A Conversation with Keith Hufnagel
Keith Hufnagel grew up skateboarding in the streets of New York City. Moving to San Francisco in 1992 to pursue his passion, he became a professional skateboarder, providing him a rare and rewarding opportunity to travel the world through the ska...
The Berrics: “Established” with Real Skateboards
The Berrics recently launched their new segment, Established, with skateboard company Real Skateboards. As board sponsor to HUF owner Keith Hufnagel since 1992, Real Skateboards has been one of the most enduring and evolving brands in the industr...
TRAJECTORY: HUF – Part 2
The Berrics continues its new series profiling upstart brands who popped up during the early 90′s and have grown to become household names. The series takes a look at the founders behind the brands you know and love, and unearths their stories, a...
TRAJECTORY: HUF – Part 1
The Berrics has conceived a brand new series profiling upstart brands who popped up during the early 90′s and have grown to become household names. The series takes a look at the founders behind the brands you know and love, and unearths th...
Keith Hufnagel Talks Early Skating Days
In this recent interview, Keith Hufnagel of HUF discusses his early experiences growing up with skateboarding. The interview touches on some of his favorite riders, his first sponsorships and how good the previous skating landscape was.
Keith Hufnagel on HUF Footwear
Entering the treacherous world of footwear, we take a closer look into the offerings from HUF. We get a peek into the line at the Agenda Tradeshow as it is scheduled to release this Fall. Along with insight from the head honcho himself, Mr. Keith Huf...
DVS Original Intent HUF Mid Throwback
Keith Hufnagel’s longtime partnership with DVS continues as the skate brand presents a new version of the HUF Mid. The kicks follow much of the typical skate sneaker formula, with a solid black & white colorway and multi-textile uppers...
ESPN Interview with Keith Hufnagel
ESPN recently caught up with professional skateboarder and streetwear icon Keith Hufnagel for an interview, offering a closer understanding of the man behind HUF. Amongst other topics, Keith breaks down his personal life, skateboarding, and ventu...
DVS Original Intent HUF Mid Throwback
Bearing the stamp of approval from legendary skater Keith Hufnagel is this HUF Mid Throwback as part of the Original Intent series. Clocking in with a brilliant tonal silver upper, the shoe has already gotten some rave reviews from the likes of J...
Limited Edition TV with Keith Hufnagel
Nike’s resident interviewer Daichi Ito sits down with the man holding down the West Coast, Pro Skater/HUF owner Keith Hufnagel. Amongst the topics at hand are the origins of “Huff” and Daichi’s experiences as a skateboarde...
HUF Making Its Way to Japan
Making its transition overseas in 2009, HUF looks towards Japan’s Blackboxx for distribution duties with a full-fledged Japanese release waiting in the wings. Winter 2009 looks like it’ll be the adequate launch date to release product...
