Free Worldwide Shipping
Spend $150 USD or more. Click for details.

Brick Harbor: Brand Profile – HUF

StyleComments ⋅ 2684 Views
In an industry where brands can rapidly transition from mainstream popularity to a wasteland of ambiguity, it’s difficult to find a streetwear label that remains a constant player – staying true to its founding ethos, all the while offeri...

Shwood: Experiment No. 1 – Skateboard Shades (Video)

StyleComments ⋅ 608 Views
Follow Shwood’s own Eric Singer as he meets up with Keith Hufnagel and others to claim the streets of LA in pursuit of Shwood’s latest experiment: sunglasses made from broken skateboard decks. Crafted entirely in Shwood’s local...

the chrome ball incident: Keith Hufnagel’s Favorite Skate Photos of All-Time

CultureComments ⋅ 1014 Views
Over at the chrome ball incident, the website enjoyed a guest post from Keith Hufnagel who goes over several of his favorite skate photos of all-time. Having been around the sport for so long, Hufnagel digs deep into his archives to pull out some...

A Conversation with Keith Hufnagel

EditorialComments ⋅ 2271 Views
Keith Hufnagel grew up skateboarding in the streets of New York City. Moving to San Francisco in 1992 to pursue his passion, he became a professional skateboarder, providing him a rare and rewarding opportunity to travel the world through the ska...

The Berrics: “Established” with Real Skateboards

CultureComments ⋅ 1264 Views
The Berrics recently launched their new segment, Established, with skateboard company Real Skateboards. As board sponsor to HUF owner Keith Hufnagel since 1992, Real Skateboards has been one of the most enduring and evolving brands in the industr...

TRAJECTORY: HUF – Part 2

CultureComments ⋅ 32 Views
The Berrics continues its new series profiling upstart brands who popped up during the early 90′s and have grown to become household names. The series takes a look at the founders behind the brands you know and love, and unearths their stories, a...

TRAJECTORY: HUF – Part 1

CultureComments ⋅ 128 Views
The Berrics has conceived a brand new series profiling upstart brands who popped up during the early 90′s and have grown to become household names. The series takes a look at the founders behind the brands you know and love, and unearths th...

Keith Hufnagel Talks Early Skating Days

CultureComments ⋅ 83 Views
In this recent interview, Keith Hufnagel of HUF discusses his early experiences growing up with skateboarding. The interview touches on some of his favorite riders, his first sponsorships and how good the previous skating landscape was.

Keith Hufnagel on HUF Footwear

VideosComments ⋅ 542 Views
Entering the treacherous world of footwear, we take a closer look into the offerings from HUF. We get a peek into the line at the Agenda Tradeshow as it is scheduled to release this Fall. Along with insight from the head honcho himself, Mr. Keith Huf...

DVS Original Intent HUF Mid Throwback

UncategorizedComments ⋅ 358 Views
Keith Hufnagel’s longtime partnership with DVS continues as the skate brand presents a new version of the HUF Mid. The kicks follow much of the typical skate sneaker formula, with a solid black & white colorway and multi-textile uppers...