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Jordan CP3.VII “Christmas”

Joining the likes of the the Melo M10 and Air Jordan XX8 SE as a part of this season’s stable of Christmas-inspired kicks from Jordan Brand is Chris Paul’s signature CP3.VII. Eschewing a traditional Christmas-themed color palette or even...

Wieden + Kennedy Put Together a Solid Campaign for the Jordan Brand CP3.VI

Chris Paul is known for his quick, darting style of play – traits that require flexible, responsive and lightweight footwear. Most importantly, perhaps, Paul’s signature sharp cuts and explosive speed call for the utmost in traction contr...

Jordan Brand Releases Chris Paul’s New Signature CP3.VI

Jordan Brand has officially unveiled the sixth generation of Clippers point guard Chris Paul’s signature shoe. First debuted at the London Olympics in a USA colorway, the new signature is lighter than ever and better equipped to handle the quic...