July 21, 2009

Reebok ERS 5000 Maeda Reduce

The announcing of multi-talented graphic designer and mathematician John Maeda as a collaborator with Reebok back in 2007 introduced an all new dynamic to the term designer. Drawing inspirations from numbers, his aesthetics would be rooted in intricate programming and coding. In a fall/winter release, John Maeda introduces a shoe ... more

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July 1, 2008

John Maeda x Reebok “Strucess” InstaPump Fury

Reebok announces their third collaboration between Professor John Maeda and Reebok. The Strucess, comes from the Law #9: Failure. Maeda says, "if you fail, keep trying – struggle to reach some form of success." Using three of Reebok’s state-of-the-art technologies, the InstaPump Fury is Professor Maeda's canvas, and his handwritten code ... more

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June 25, 2008

John Maeda x Reebok Insta Pump Fury

Digital graphic design guru John Maeda has once again collaborated with Reebok to create another creative masterpiece of a sneaker. The first time we've seen this match-up was for the Ventilator Timetanium. This time the canvas is the Insta Pump Fury; which Professor Maeda describes, in the interview after the ... more

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