IVI

After announcing the legendary Keith Hufnagel on their team, California eyewear brand IVI teamed up with HUF to release a special edition of their “Standard” silhouette for Spring/Summer 2013. Block the sun – not your shine – in these ret...

Keith Hufnagel is a formidable player in not only skateboarding, but in streetwear as a whole. Originally from New York, the professional skater/entrepreneur/designer is the original creative force behind HUF. Already accomplished in this respective...

Born of a partnership between skateboard mogul and television star Rob Dyrdek, action sports designer Jerome Mage, and Fox Head, Inc. CEO Pete Fox, IVI is a line of eyewear and accessories that combine premium materials, clean lines and unique detail...

Following up on its ongoing The Process series, IVI presents an exploratory look at the arduous task of creating their DPM line. Labor-intensive, creative and utilizing old-world craftsmanship, incredible attention to detail and an overwhelming amoun...

The second part of The Process – a video series documenting the handmade, labor intensive methods to create IVI’s premium sunglasses – has just been released. Spanning over three continents and four months in the making to follow th...