July 17, 2009

iDiom 2010 Collection

Burton's sub label iDiom unveil more of their 2010 Collection with snowboard outerwear, as always, being the main focus of the lineup. Included within their new season are a variety of jacket selections including their 3L and 5L jackets, Continuum down jacket, Flight hooded jacket, hooded soft shell jacket, packable ... more

July 14, 2009

iDiom 2010 Backpack and Duffel Bag

Following through with their fine execution of technical wear, iDiom release a couple of bags from their 2010 Collection, which sees a new backpack silhouette accompanied by a matching duffel. Both pieces take on a black color theme, accenting with hot pink details and branding throughout. The backpack retails for ... more

April 14, 2009

iDiom 2010 Collection

A recent interview with jeffstaple has the designer speaking about iDiom's upcoming collection for 2010. The brand led by Hiroshi Fujiwara takes a new direction for the upcoming season, focused on a “Ghost Recon” meets “Stealth Bomber” military theme and packed with a slew of technical features. Other details include ... more

January 30, 2009

AK and iDiom: FYI x Hiroshi Fujiwara

In a three-way interview featuring Tom Routh, Hiroshi Fujiwara and Susanna Begrstrom, the creatives behind some of Burton's most advanced lines [AK] and iDiom go under the scope as they discuss many elements of the brands. Differences between [AK] and iDiom are explored as well as how Hiroshi Fujiwara become ... more

August 21, 2008

iDiom 08-09 Fall/Winter Collection

Burton's high-end collection of technical apparel under the iDiom sub-brand began hitting select Japanese retailers in recent works. The color palette for this collection is heavily weighted in green and black as numerous different styles all incorporate a bold contrast. The expansive collection includes pieces for numerous uses in different ... more

July 29, 2008

iDiom 08-09 Fall/Winter Collection

Burton's specialty collection of outwear iDiom, led by the likes of jeffstaple and Hiroshi Fujiwara has now hit select retailers in Japan. Based on their previous preview, the collection seems to draw strong inspirations from the forest and the wilderness with the liberal use of green. Three releases over a ... more

April 30, 2008

iDiom 2009 Preview

Most would agree that tradeshow pics and leaked photos never really do any products justice, but due to the nature of the beast that is blogging they go up anyways. Having said that, jeffstaple has presented an official look into iDiom 2009 through product shot previews and lookbook. With the ... more

February 3, 2008

Idiom 2008/2009 Sneak Peek

The brand, Idiom, has been a snowboarding apparel label that we have always followed here at Hypebeast due to its ties with the trend setter Hiroshi Fujiwara. This year, Idiom used a lot of red along with plaid patterns. To be honest, we thought this year's collection was only so-so ... more