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Icon 4×4 Talks About the Importance of Design and American Manufacturing

While the American domestic production movement has been going strong over the last few years, Icon 4×4 has taken its own stake with a focus on reinventing vintage design. In this beautifully directed film by William Bradford, the story of Icon...

Icon Bronco Short Documentary

Documentary filmmaker William Bradford was recently invited inside the Icon factory by its creator, Jonathan Ward, to take a closer look at the latest Ford Bronco project. Built on top of a Art Morrison chassis, custom-built Dana 60 and 44 solid axle...

Gourmet: “Icons & Derelicts” Video Part 2

Part of Gourmet’s new Icons & Derelicts series continues its focus on Icon CEO, Jonathon Ward. Moving on from his own brand of cruisers, he highlights some of his side projects dubbed the “Derelicts.” Taking old vehicles, often...

Gourmet: “Icons & Derelicts” Video

CEO of Icon, Jonathan Ward, gives us his overview of the drive behind his simple, yet obsessively detailed design philosophy. ICON automobiles are handcrafted in Los Angeles making use of all domestic suppliers – an element that creates an el...