ICON 4x4

Documentary filmmaker William Bradford was recently invited inside the Icon factory by its creator, Jonathan Ward, to take a closer look at the latest Ford Bronco project. Built on top of a Art Morrison chassis, custom-built Dana 60 and 44 solid axle...

Part of Gourmet’s new Icons & Derelicts series continues its focus on Icon CEO, Jonathon Ward. Moving on from his own brand of cruisers, he highlights some of his side projects dubbed the “Derelicts.” Taking old vehicles, often...

CEO of Icon, Jonathan Ward, gives us his overview of the drive behind his simple, yet obsessively detailed design philosophy. ICON automobiles are handcrafted in Los Angeles making use of all domestic suppliers – an element that creates an el...