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Meet Team ICECREAM’s Andre Beverley

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New York watched its own Andre Beverley grow from a young kid circling the courts of 12th and A (R.I.P.) and Tompkins Square Park to one of the most talented young skaters of today. Presently a star on the selective, recently revived ICECREAM skatebo...

Billionaire Boys Club/ICECREAM 2013 Fall/Holiday Collection Preview

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Billionaire Boys Club and ICECREAM offered the press an exclusive look at their Fall/Winter 2013 collection and, from the looks of things, it’ll be highly sought-after upon its release. Bee Line, the creative partnership Pharrell Williams and M...

The ICECREAM Skate Team Hits Chicago and Miami

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The heavy-hitting ICECREAM skate team took to the sidewalks of Chicago and Miami for a brief U.S. tour, producing a clip with footage of the new team. The ICECREAM skate program was rather quiet for a couple of years, but after a brief hiatus has bro...

Billionaire Boys Club / ICECREAM / Bee Line 2013 Spring Collection Preview

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The preliminary preview of the Billionaire Boys Club/ICECREAM Bee Line reveals colorful pieces and lively collaboration elements for Spring 2013 full of design cues from both Pharrell Williams and Mark McNairy. Colorful shirting with delectable image...

Pharrell Williams Relaunches ICECREAM Skate Team

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Pharrell Williams has marked the triumphant return of the ICECREAM Skate team with a promotional video accompanied by a previously unreleased track from the Virginia Beach native. Naming up-and-comers Andre Beverley, Emmet Duffy, Jamel Marshall and S...

Pharrell Williams Hosts Fashion’s Night Out Party at BBC/ICECREAM SoHo

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As part of the festivities for New York’s Fashion’s Night Out, Pharrell Williams hosted a get-together for friends and fans alike at the BBC/ICECREAM store in SoHo. Pharrell was on hand to mingle with fans and catch up with Mark McNairy w...

ICECREAM 2012 Fall/Winter T-Shirt Collection

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ICECREAM has just dropped a new batch of T-shirts from its 2012 fall/winter collection. Featuring bold graphics in a range of colors — both muted and vibrant — these tees are anything but reserved. Highlights of the collection include the...

ICECREAM “Ice Screaming Skull” T-Shirt

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ICECREAM releases this “Ice Screaming Skull” graphic T-shirt for Spring/Summer 2011. The white, short-sleeve tee features a green, cap-wearing skull holding a multicolor ice cream cone on the front with a green logo in the back. Price...

ICECREAM “Drippy” Sneakers Navy/Yellow

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Following up on their introduction of the “Drippy” model a couple weeks ago, ICECREAM is now releasing more colorways of the style. Maintaining the canvas upper, rubber toe cap and rubber sole, the sneaker now comes in a navy canvas w...

ICECREAM “Drippy” Sneakers

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Released just in time for the weekend, these new “Drippy” sneakers by ICECREAM are definitely one of the coolest kicks we’ve seen so far this spring. With a canvas upper, tonal laces and a rubber sole, the all-white shoe prominently f...

ICECREAM Waffle Cone Cushion

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ICECREAM is going beyond supplying you with clothing by introducing some home furnishing with the ICECREAM Waffle Cone Pillow. The cult clothing label founded by Pharrell Williams incorporates its new ice cream cone logo onto this cotton pillow....

Billionaire Boys Club | ICECREAM 2011 Spring New Releases

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Billionaire Boys Club/ICECREAM offers a look into the goods from both brand’s upcoming Spring 2011 collections. Following much of the same solid streetwear formula, both focus on brand imagery throughout a steady range of items that include...

ICECREAM Ice-Cycle Crewneck Sweater

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It looks like the recent TRON craze has made its way to the ICECREAM design table as the brand unveils this new crewneck sweater, which pays homage to the classic via a TRON-esque graphic. Dubbed the Ice-Cycle, the piece features a mostly simple...

The ICECREAM Store @ United Arrows Exclusive Items

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ICECREAM drops a selection of new items for the brand’s current retail set up at heavyweight Japanese retailer United Arrows. Included in this new batch of releases are a couple of long-sleeve check shirts, a diamond monogram tie, tote bag,...

Billionaire Boys Club | ICECREAM 2010 Fall/Winter New Releases

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Billionaire Boys Club and ICECREAM are truly in a league of their own with this weekends releases. Billionaire Boys Club releases the Classic Curve Logo Baseball T-Shirt in black, navy or red. ICECREAM on the other hand releases it’s new an...