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I Love Ugly 2014 July Hat Editorial

With many of our favorite sports out of season, it’s time for America’s pastime to take hold of the spotlight. With that, I Love Ugly presents its latest collection of headwear inspired by vintage woolen baseball caps. Keeping things classic and true...

A Closer Look at the Nike Free Mercurial Superfly HTM “Volt”

After debuting back in June in a Black/White-Dark Grey colorway, Nike’s Free Mercurial Superfly HTM is set to make a return over the weekend–this time in the brand’s ubiquitous “Volt” hue. Inspired by the Mercurial Super...

I Love Ugly 2014 Fall/Winter Collection

We’re only midway through summer, but New Zealand label I Love Ugly looks ahead to cooler weather — and expanded wardrobe choices — with the first releases from its Fall/Winter 2014 collection. Comprised of transitional weather stap...
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“The Expressionist” Film by I Love Ugly

In the wake of releasing its expansive World Cup Collection consisting of headwear, kits, technical jackets and more, I Love Ugly lets loose of the above short film highlighting key pieces from the aforementioned drop. “We celebrate the craftsmen and...

I Love Ugly 2014 June/July Editorial by Ne.Street

Following its 2014 April/May editorial (seen here), New Zealand-based label I Love Ugly has released an extensive range of images via its June/July editorial in a bid to further cement its name in the field of streetwear. Headed by Valentin Ozich and...

I Love Ugly “Before, During & After” Editorial

New Zealand-based imprint I Love Ugly pays homage to the current footballing craze with this “Before, During & After” editorial to showcase its World Cup collection offerings. Building upon the brand’s passion for sports and the...

I Love Ugly World Cup Collection

Adding to the World Cup 5-Panel collection we saw a few weeks ago, I Love Ugly reveals a range of apparel inspired by the international FIFA tournament. Harvesting a mutual passion for sports and fashion, the New Zealand-based brand offers up a selec...

I Love Ugly World Cup 5-Panel Collection

To kick off the start of the 2014 FIFA World Cup, New Zealand’s I Love Ugly has dropped a collection of football-inspired 5-panel caps. Taking cues from the likes of Croatia, Netherlands, Italy, Germany and Japan, the collection boasts premium...

I Love Ugly 2014 April/May Editorial

Auckland’s I Love Ugly is back again with this editorial that shows a comprehensive display of playful compositions mixed with clean silhouettes. By combining classic trim pieces with a youthful energy, the result is discreet but with a unique...

I Love Ugly 2014 Spring/Summer Collection

Whether you’re a cigar-smoking, whiskey-drinking Englishman, a rugby player, or someone who simply appreciates good clothing, the Spring/Summer 2014 collection from I Love Ugly has you covered this season with another strong offering of stylish...