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I Love Ugly Eyewear Collection

StyleComments ⋅ 5 days ago
Making their debut into eyewear, New Zealand brand I Love Ugly drops their first collection of glasses with both sun and optical on offer. The frames consist of natural cotton fiber acetate, while the impact-resistant lenses utilize CR-39 and offer 1...

A Look Inside I Love Ugly’s Los Angeles Store

StyleComments ⋅ Oct 7, 2014
Having already presented its Los Angeles exclusive collection last month (seen here), we finally have our first look into I Love Ugly’s stateside flagship in West Hollywood. Situated among fellow streetwear comrades including Union, Undefeated...

I Love Ugly 2014 September Editorial

StyleComments ⋅ Sep 25, 2014
Building off the success of its newly-opened Los Angeles flagship, I Love Ugly looks to showcase its September-specific offerings with the above editorial. Inspired by the triumphs and tribulations experienced during its first four years in business,...

I Love Ugly LA Collection Lookbook

StyleComments ⋅ Sep 16, 2014
I Love Ugly released a lookbook for its LA Collection to complement the recent opening of its Los Angeles flagship store. Inspired by classic American sportswear, this collection features the brand’s rendition of the quintessential baseball jer...

I Love Ugly 2014 Fall/Winter Watch Collection

StyleComments ⋅ Sep 3, 2014
I Love Ugly is well-known for its classic, yet contemporary clothing and for Fall/Winter 2014, the New Zealand brand’s latest range of watches is no exception to the rule. Created for the punctually-driven individual and those who make the most...
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I Love Ugly 2014 July Hat Editorial

StyleComments ⋅ Jul 17, 2014
With many of our favorite sports out of season, it’s time for America’s pastime to take hold of the spotlight. With that, I Love Ugly presents its latest collection of headwear inspired by vintage woolen baseball caps. Keeping things classic and true...

A Closer Look at the Nike Free Mercurial Superfly HTM “Volt”

StyleComments ⋅ Jul 11, 2014
After debuting back in June in a Black/White-Dark Grey colorway, Nike’s Free Mercurial Superfly HTM is set to make a return over the weekend–this time in the brand’s ubiquitous “Volt” hue. Inspired by the Mercurial Super...

I Love Ugly 2014 Fall/Winter Collection

StyleComments ⋅ Jul 9, 2014
We’re only midway through summer, but New Zealand label I Love Ugly looks ahead to cooler weather — and expanded wardrobe choices — with the first releases from its Fall/Winter 2014 collection. Comprised of transitional weather stap...
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“The Expressionist” Film by I Love Ugly

StyleComments ⋅ Jul 9, 2014
In the wake of releasing its expansive World Cup Collection consisting of headwear, kits, technical jackets and more, I Love Ugly lets loose of the above short film highlighting key pieces from the aforementioned drop. “We celebrate the craftsmen and...

I Love Ugly 2014 June/July Editorial by Ne.Street

StyleComments ⋅ Jul 8, 2014
Following its 2014 April/May editorial (seen here), New Zealand-based label I Love Ugly has released an extensive range of images via its June/July editorial in a bid to further cement its name in the field of streetwear. Headed by Valentin Ozich and...

I Love Ugly “Before, During & After” Editorial

StyleComments ⋅ Jul 7, 2014
New Zealand-based imprint I Love Ugly pays homage to the current footballing craze with this “Before, During & After” editorial to showcase its World Cup collection offerings. Building upon the brand’s passion for sports and the...

I Love Ugly World Cup Collection

StyleComments ⋅ Jul 2, 2014
Adding to the World Cup 5-Panel collection we saw a few weeks ago, I Love Ugly reveals a range of apparel inspired by the international FIFA tournament. Harvesting a mutual passion for sports and fashion, the New Zealand-based brand offers up a selec...

I Love Ugly World Cup 5-Panel Collection

StyleComments ⋅ Jun 12, 2014
To kick off the start of the 2014 FIFA World Cup, New Zealand’s I Love Ugly has dropped a collection of football-inspired 5-panel caps. Taking cues from the likes of Croatia, Netherlands, Italy, Germany and Japan, the collection boasts premium...

I Love Ugly 2014 April/May Editorial

StyleComments ⋅ May 14, 2014
Auckland’s I Love Ugly is back again with this editorial that shows a comprehensive display of playful compositions mixed with clean silhouettes. By combining classic trim pieces with a youthful energy, the result is discreet but with a unique...

I Love Ugly 2014 Spring/Summer Collection

StyleComments ⋅ Apr 9, 2014
Whether you’re a cigar-smoking, whiskey-drinking Englishman, a rugby player, or someone who simply appreciates good clothing, the Spring/Summer 2014 collection from I Love Ugly has you covered this season with another strong offering of stylish...