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Pharrell Williams x Uniqlo UT 2014 Spring/Summer “i am OTHER” Collection

StyleComments ⋅ 14754 Views
Following the announcement of Pharrell Williams as the new face of the NIGO-headed Uniqlo UT, we now have our first look at the entirety of Pharrell’s Spring/Summer 2014 collection with the Japanese retail giant. Tapping Pharrell’s own i...

BLOHK PARTY 2013 Curated by Pharrell Williams for i am OTHER Entertainment Recap

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Pharrell Williams recently took his i am OTHER label to Hong Kong where he debuted BLOHK PARTY, a one-day music festival that brought together hip-hop and dance heavyweights such as Pusha T, Busy P and Steve Aoki, alongside local acts like LMF, Ediso...

The Making of Pharrell Williams’ “HAPPY” Music Video

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Following the release of Pharrell’s all-embracing video for “Happy,” we get a glimpse of the work that went on behind the scenes to make the 24-hour music video. Pharrell and the team at i am OTHER share some insights on the visuals...

i am OTHER x BBC x Club 75 x CLOT 2013 “BLOHK PARTY” Capsule Collection

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In a four-way mashup between i am OTHER, BBC, Club 75 and CLOT, a special collaborative capsule collection will soon drop in celebration of the upcoming BLOHK PARTY event. Included in the lineup is a selection of hoodies, T-shirts and caps, all maint...

BLOHK PARTY 2013 Curated by Pharrell Williams for i am OTHER Entertainment

MusicComments ⋅ 3077 Views
This December, the Waterfront Promenade of Hong Kong’s West Kowloon Cultural District will play host to the ultimate one-day Asian block party: the inaugural BLOHK PARTY with Pharrell Williams and i am OTHER. Bringing the global community to Ho...


VideosComments ⋅ 6461 Views
Known for her unorthodox approach in creating works of art, architect/artist Hong Yi joins us for this episode of OTHERS by HYPEBEAST. Born in Malaysia, Hong Yi (aka “Red,” she was given this name as “Hong” sounds like the wor...

i am OTHER: StereoTypes – “Ratchetness”

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Hip-hip has long been an incubator for pop culture; what becomes trendy in this music-driven world eventually spews into the mainstream to die an agonizing death in suburban America. Think of the icy denomination ‘bling-bling.’ How often have you hea...

OTHERS by HYPEBEAST: Willie Greene of We The Urban

StyleComments ⋅ 1839 Views
At the ripe young age of 18 years old, Willie Greene of is currently one the youngest editor-in-chiefs in history and behind the first ever Tumblr-to-print magazine with the release of his first distributed issue. Humble and self-descr...


VideosComments ⋅ 8787 Views
Our next featured individual for OTHERS by Hypbeast sees the likes of CLOT’s co-founder, Kevin Poon. After realizing in his earlier years, during an internship at a record label, that there was a strong demand for Asia-exclusive garb, a new pas... Taking Legal Action Against Pharrell’s i am OTHER

MusicComments ⋅ 15064 Views
Well, isn’t this an unexpected break from the off-putting musical feuds we’re use to seeing at the top of headlines? The recording artist, songwriter and actor William Adams – or – is in the news today for taking legal action against fellow...