With this week seemingly being seemingly a week of celebrating independence in more then one part of the world, we hope everybody had or is in the process of having a crazy fruitful long...

This week is probably best summed up with the release of our first item as part of our 3 year anniversary collection of collaborations. Our first release, the Hypebeast x Subcrew "Hypecrew"...

Passing our three year mark in 2008, look for a series of collaborations to come to fruition to celebrate Hypebeast's 3 year anniversary. Among the first items is a joint venture with Hong...

In celebration of Hypebeast's 3 year anniversary, a special capsule of products are in line to celebrate our birthday. With few and far personal product releases on our end, we set out to...

In this latest interview for Hypebeast TV, we explore the world of New Era with Senior Director for Sales & Marketing for Action Sports, Wayne Best. As we tour the

Within a relatively short period of time, The Hundreds has gained a massive following up and down the California coast line as well as spilling out around the world. It's true, The...

Another week, another world champion crowned as the hopes and dreams of two office members were dashed as the Los Angeles Lakers were absolutely hammered by the Celtics leaving Jefford and...

In what was definitely a pleasant surprise on our end, Hypebeast has made it into the online pages of respected publication Time Magazine's 50 Best Websites of 2008. The feature itself outlines a short-list of best websites from info & gossip, health, handy tools to hobbies and interests. Each site also has the ability to be rated by readers. However, at the end of the day, big thanks to all our readers. If you get a chance rate Hypebeast over at Time Magazine.

We had a random night on Wednesday as all of a sudden we found ourselves in a club with shorts and backpacks hanging out with former 106 & Park 7 week Champion Jin, and Taiwanese actor/artist Van Ness Wu. What kind of nerds go clubbing in backpacks? This week's staff picks include the most hyped phone EVER, 3G iPhone, the latest from Converse, Shop Gentei's ring with Garni and Eliminator's take on a Fred Perry classic.

If you visit Hypebeast’s main page and especially its forums on a regular basis then chances are you are familiar with HUF sneaker and clothing store. The San Francisco shop has been a staple on the west coast for years, providing consumers with hard to find kicks and tees that was usually associated with east coast style. Hypebeast recently sat down with skateboard legend and HUF creator Keith Hufnagel in an interview that gets in-depth on the origins of Keith’s skating career, why he decided to open HUF originally and some inside information on his brand new shop opening in Los Angeles. The video features some, vintage photos, excellent footage of Keith shredding the urban terrain on his skateboard as well as some shots of the HUF store. Skateboarding footage courtesy of DVS Shoe Company Directed by Daniel Ahn