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HYPEBEAST x PUMA “The Dim Sum Project” Blaze of Glory Event Recap @ JUICE CWB

Last week marked the release of HYPEBEAST’s latest foray into the offline world with a collaborative pack of PUMA Blaze of Glorys inspired by an important cultural institution in Hong Kong, dim sum. Dubbed “The Dim Sum Project,” the...

HYPEBEAST x Satta Skateboard

Operating from a small woodshop in the heart of Brixton, South London, Satta takes its cues from classic ’70s skateboard designs, but with a contemporary twist. Every Satta board is unique in some way — wood is sourced from the brand̵...

HYPEBEAST x PUMA “The Dim Sum Project” Blaze of Glory Available Now

Dim sum isn’t something you often find outside Chinese restaurants, but with the HYPEBEAST x PUMA “The Dim Sum Project,” we’re serving up a duo of sneakers that allude to both the popular meal and the heart of Hong Kong cultur...

HYPEBEAST x PUMA “The Dim Sum Project” Blaze of Glory OG & LTWT | Video

Dim sum has its origins in the old roadside establishments and tea houses of Canton where they were first served to workers and travelers as mid-afternoon accompaniments to tea. Over time, these snacks became the main focus of the meal and the act of...

Become a HYPEBEAST VIP

Today marks the debut of the HYPEBEAST Store’s VIP program. To reward our loyal shoppers, purchases totaling $1000 USD or more over a period of 30 days will grant access to our HYPEBEAST VIP Program. The initial launch stages of this initiative...

HYPEBEAST x PUMA “The Dim Sum Project” Blaze of Glory OG & LTWT | Full Look

Hong Kong’s rich and vibrant landscape has forever held the cultural pillar of food close to its heart. With the ebb and flow of a fast-paced, bustling city, eating out and eating well are what’s important to its inhabitants. In HYPEBEAST...

We’re Cooking Something Up…

Something delicious is in the works between HYPEBEAST and PUMA and no, it’s not a pop-up street-side dim sum shop… What started cooking several months ago and has been progressing all the way through Chinese New Year is almost ready to be...

HYPEBEAST x AMBUSH 2013 Accessories Collection

Originally released in 2011, AMBUSH’s “Screw It” collection is a range of pins, rings, hats, belts and necklaces based on the design of a screw. The industrial-looking pieces debuted in gold and silver and bright primary colors like...

HYPEBEAST x Levi’s® #501 Style Interpretation Recap

Late last month, we invited readers to participate in the Levi’s® x HYPEBEAST #501 Style Interpretation Project, part of our celebration of the iconic blue jean’s 140th birthday. It’s always the individual that makes a good pair of denim truly...

HYPEBEAST Magazine Issue 4 Preview

Pending its official release this coming Monday, 11th of March, we bring you a sneak look at the upcoming fourth issue of the HYPEBEAST Magazine. Aptly styled to the aesthetic of whom graces our cover feature, this preview video sets up the new print...

OTHERS by HYPEBEAST – CYRCLE.

In this video for OTHERS, the creators of LA-based art collective CYRCLE. provide us with a glimpse into their second show “Organized Chaos!” In straddling the divide between the contemporary art world and street culture, they discuss sim...

Subscribe to HYPEBEAST’s YouTube Channel

With 2013 upon us, HYPEBEAST aims to deliver its best year to date – equipped with creative and inspiring videos featuring the most influential and important personalities from around the world. Head over to our YouTube channel to see more or c...

HYPEBEAST’s 2012 Holiday Gift Guide

We’re less than two weeks away from Christmas. If you’re still undecided but slightly proactive in finding gifts, here’s something to get you started in the right direction for the holiday season. We’ve chosen a mix...

HYPEBEAST Magazine Issue 3 Preview

With the imminent release of our third issue of the HYPEBEAST Magazine right around the corner, this video sneak peek gives an enticing hint at what this issue is about. With an instantly recognizable motif as our cover image, you would be hard press...

CASH CA for HYPEBEAST 2012 Capsule Collection – A Closer Look

With designer Kazuki Kuraishi firmly at the helm of CASH CA, the brand has seen a welcome resurgence with an offbeat and unconventional approach to traditional British garb that infuses a distinct Japanese aesthetic. Having initially been released ea...