David Beckham & James Bond: Background Check
We sit down with UNDFTD’s James Bond and soccer luminary David Beckham, as they talk about the inspiration that goes into their ongoing capsule collection for adidas. Introduced through Beckham’s wife, Victoria, their partnership was one...
David Beckham: Journey to L.A. Conclusion
Through several short episodes in our David Beckham: Journey to L.A. series, it has become apparent that David Beckham has much more to offer other than being one of the world’s most recognizable soccer players. As a style muse he certainly has...
David Beckham: Journey to L.A.
Few will argue the absolute relevance and reach of David Beckham. The former England captain’s almost 20 year career has consistently left fans at the edge of their seat thanks to both on-field performances and a highly documented off-field cel...
Widening the Running Paradigm
Looking back at the evolutionary development of humans, our physiology and subsequent bipedalism has become a characteristic trait. The whole idea of “persistence hunting” enabled humans to develop a respectable degree of endurance and efficiency. Wh...
Fool’s Gold: A Day Off in New York City
Last month, record company Fool’s Gold hosted its annual Day Off block party. Taking over a substantial amount of real estate, the high energy affair included a star studded cast of Fool’s Gold artists who all put on a memorable show to s...
Crepe City: London Sneaker Festival
Held a few weeks ago, London’s sneaker festival Crepe City hit the Bar Music Hall to welcome fellow sneakerheads eager to swap, sell and buy exclusive kicks. The event hosted over twenty stalls and housed thousands of rare and limited...
Black Apple 2012 Spring/Summer Preview @ S.L.A.T.E.
Last month we previewed the upcoming 2012 spring/summer range from Black Apple. We now offer a video from the S.L.A.T.E. show, featuring brand designer/co-founder Dao-Yi Chow as he walks us through the line and highlights some of the season’s k...
VERBAL & Swizz Beatz: Reebok Ree-Done
The last few months have seen a huge resurgence from Reebok. This comes in tandem with the announcing of two new creative directors including Swizz Beatz as the Global Creative Director, and VERBAL as the Reebok Classics Asia Creative Director. Both...
Terry Kennedy for Fly Society @ S.L.A.T.E.
During this past S.L.A.T.E. show we caught up with professional skateboarding and jack-of-all-trades, Terry Kennedy, for some chat time. Amongst other things, Terry spoke about his current projects, music and a bit about his street brand Fly Society....
Win a Collection of Accessories from BAPE x Built!
This week’s Hypebeast contest presents the chance to win a collection of accessories from BAPE and Built. The lucky winner will receive the choice of a 13- or 15-inch Laptop Sleeve, a Cargo Travel Organizer, an iPhone 4 Neoprene Phone Sleeve, a...
Big Sean – ‘I Do It’ @ Cargo
Last month, Big Sean was on a tour in Europe which saw him make an appearance in London. The following performance at the Cargo captures Big Sean performing “I Do It,” from his album Finally Famous: The Album. The show originally took pla...
Gary Aspden: The adidas Originals B-Sides Project
Reporting from the backroom of adidas Originals’ No.6 flagship store, Gary Aspden speaks about the first series of releases from the adidas Originals B-Sides Project. Each particular release enjoys a background story regarding the beginnings an...
Kidrobot x Swatch in Shanghai
Earlier this month, Kidrobot and Swatch launched an extensive creative project unifying their respective icons on an artist-based collection of toys and watches. Eight artists were brought together to each creatively mastermind their own packs involv...
