August 25, 2009

Le Le x Patta x Converse 5th Anniversary Project

Patta are without a doubt one of the strongest European presences in our industry today. Having a hand in so many great products over the years, they reach a milestone in 2009 as they celebrate their 5th Anniversary. However, beyond many of their awesome sneaker releases of the past, and ... more

August 19, 2009

Tokyo meets NYC: A Conversation with jeffstaple and Hiroshi Fujiwara

Occupying opposite parts of the globe, the names jeffstaple of Staple Design and Hiroshi Fujiwara of fragment design both evoke thoughts of respect, innovation and creativity. Through a relationship that began in the late 90s and eventually blossomed into a full-fledged friendship, both jeffstaple and Hiroshi Fujiwara have continually pushed ... more

August 12, 2009

AFRA: Beatboxing in Tokyo

Finding inspiration within the Hip-Hop dominated 90's New York City music scene AFRA learned from the best, mimicking the styles of beatbox icons through his love for the genre and culture. Steadily honing his craft throughout the past decade, AFRA has created a legacy of his own, representing one of ... more

August 11, 2009

Hypebeast x Upper Playground x Usugrow Shinganist Twitter Contest

Upper Playground is excited to announce a partnership with Japanese artist, Usugrow, in the creation of a new line called Shinganist. Derived from the Japanese word “Shingan,” (meaning mind’s eye), “the line represents those people who create by seeing things in their mind’s eye, and are not bothered or ... more

July 21, 2009

Onitsuka Tiger: Entering the Den of the Tiger

Often used inter-changeably, ASICS and Onitsuka Tiger represent two closely related but ultimately different brands who share similar roots. Revived in 2001, Onitsuka Tiger represents a throwback to ASICS' rich heritage. Whilst ASICS is arguably the more contemporary vision of the brand with tech-driven offerings, Onitsuka Tiger looks to revisit ... more

July 16, 2009

Uniforms for the Dedicated: A Play of Nonsense

Hailing from one of the most creative corners of the world, Uniforms for the Dedicated are among a growing list of strong-minded and bold Scandinavian fashion brands. With a new noteworthy brand popping up every season it seems, we took this opportunity to speak with Fredrik Wikholm of Uniforms for ... more

July 14, 2009

Bruxe x K-Way Windbreaker – Hypebeast Twitter Contest

Hooking up with windbreaker brand K-Way, Canadian brand Bruxe is perhaps more well-knwon for their bag offerings as they set the tone on an all-new windbreaker marked by the use of K-Way's new material, K-Way Plus. The hounds tooth material features 5000mm waterproof/5000mm breathability characteristics in the same trademark packable ... more

July 11, 2009

adidas “The Complete Ride” x Bianchi Hypebeast | Solebox Auction

In one of the final phases of our adidas The Complete Ride Zeitfrei collaboration, the bikes created as part of the whole project have now been listed on the newly launched Solebox auction site,Solemart. Having only been exhibited, the bikes are brand-new with te proceeds from the sale of ... more

July 8, 2009

MASH SF x SAG: An Interview with Mike Martin and Ichigo

Having met a few years ago in Japan during the Tokyo leg of the Bicycle Film Festival, the last two years have seen a furious exchange of ideas and countless samples as bag makers SAG and world famous fixed gear collective MASH SF set out to create the absolute best ... more

July 1, 2009

The Twins: Q&A with Dee & Ricky

A day spent running around the blighted shores of Staten Island was enough to convince us that Dee & Ricky (born Demetrius and Ricardo) truly write their own rules. The energy and perspective they bring to the table is palpable within minutes of meeting them in person. This energy has ... more