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Name Tagging with Martha Cooper

VideosComments ⋅ Jun 10, 2010
Last month, pioneering Hip-Hop documentarian Martha Cooper debuted her newest publication Name Tagging at the OBEY Pop-Up Shop. Covering the prevalent notion of tagging with stickers once used primarily in the corporate environment, we took the oppor...

Ryan Willms: The Gastown Culmination

FeaturesComments ⋅ Jun 7, 2010
In an ongoing expansion, the move to the offline world will take place with the opening of the INVENTORY space in Vancouver’s Gastown area. We took the opportunity to catch up with Ryan Willms, founder of INVENTORY.

HYPEBEAST & adidas: adiCup 2010 Berlin Contest

EventsComments ⋅ Jun 4, 2010
With the New York City and Tokyo legs of this year’s adiCup officially wrapped up, we move on to the next participating city: Berlin. In celebration of this year’s Adicup, we’re teaming up with adidas to give away one lucky Berlin adiCup pack. Th...

N.E.R.D. Live in San Francisco

VideosComments ⋅ Jun 3, 2010
Last Month, N.E.R.D. surprised their fans with a special impromptu concert in San Francisco, produced in association with popular social media device KIN. The focus of this initiative was to raise awareness of the power that social media holds, more...

Taka Hayashi: Pen & Paper

FeaturesComments ⋅ Jun 1, 2010
Given a unique opportunity, we were able to catch up with Vans’ Taka Hayashi and speak of the many influences that have brought his masterful ideas to the forefront of this current sneaker landscape.

HYPEBEAST & adidas: adiCup 2010 Tokyo Contest

EventsComments ⋅ May 25, 2010
With the New York City leg of this year’s adiCup officially wrapped up, we move on to the next participating city: Tokyo. This year’s competition will feature a slew of competing teams, each playing a tournament in their hometown. Participa...

HYPEBEAST & adidas: adiCup 2010 NYC Contest

EventsComments ⋅ May 20, 2010
The 2010 adiCup prepares to kick off on May 22nd in New York City. This year’s competition will feature a slew of competing teams, each playing a tournament in their hometown. Participating cities include New York, London, Tokyo, Berlin, an...

Eric So x Wyman Wong: YSOFUN

FeaturesComments ⋅ May 19, 2010
Both emerging out of Hong Kong’s creative scene on opposite spectrums, lyricist Wyman Wong and toy-maker Eric So’s latest collaboration brings together two very different entities. We catch up with both to discuss this intriguing collabor...

Primitive Essentials

FeaturesComments ⋅ May 10, 2010
Continuing our HYPEBEAST Essentials series, we catch up with Andy, Paul, Jay, and Jubal of Primitive, learning exactly what keeps their fine tuned machine in constant motion. Enjoy!

Sidney Lo: Taking Pictures Of People Who Take Pictures Of Themselves

FeaturesComments ⋅ May 5, 2010
We catch up with photographer Sidney Lo to gain a better understanding into his new book, Taking Pictures Of People Who Take Pictures Of Themselves. Any fans of WDYWT threads will surely enjoy this one!

Levi’s® Lefty Jean by Takahiro Kuraishi

FeaturesComments ⋅ Apr 28, 2010
Japan remains well-represented with the launch of the new diffusion label, Levi’s® Lefty Jean by Takahiro Kuraishi. Here we catch up with designers Takahiro Miyashita of Number (N)ine fame and Kazuki Kuraishi.

Win a Free Apple iPad: Brought To You By

UncategorizedComments ⋅ Apr 20, 2010
Apple is set to release its latest product of innovation early next month with the arrival of the iPad. Largely considered to be among the new wave of products to revolutionize media consumption, we’re offering one lucky individual the chan...

Tanner Goods: Contemporary American Heritage

FeaturesComments ⋅ Mar 24, 2010
Having the opportunity to speak to Tanner Goods, we gained a greater sense of the it’s background from their agency past to how a leather-based brand situates and looks to grow itself in the current landscape. Enjoy!

Kiya Babzani: Where the Past Will Take US

FeaturesComments ⋅ Mar 16, 2010
Having had a seminal influence in the growth and development of Japanese denim in North America, Kiya Babzani has seen his passion turn into his livelihood. This particular interview is far from a quick read, so shut down your MSN and close your emai...

Harry McNally: Year Five

FeaturesComments ⋅ Mar 8, 2010
Approaching its fifth anniversary, PEGLEG NYC has quietly maintained a presence throughout the New York landscape. We caught up with Harry McNally as he outlined the brand’s beginnings as well as working with one of America’s most innova...