HYPEBEAST & adidas: adiCup 2010 Tokyo Contest
With the New York City leg of this year’s adiCup officially wrapped up, we move on to the next participating city: Tokyo. This year’s competition will feature a slew of competing teams, each playing a tournament in their hometown. Participa...
HYPEBEAST & adidas: adiCup 2010 NYC Contest
The 2010 adiCup prepares to kick off on May 22nd in New York City. This year’s competition will feature a slew of competing teams, each playing a tournament in their hometown. Participating cities include New York, London, Tokyo, Berlin, an...
Eric So x Wyman Wong: YSOFUN
Both emerging out of Hong Kong’s creative scene on opposite spectrums, lyricist Wyman Wong and toy-maker Eric So’s latest collaboration brings together two very different entities. We catch up with both to discuss this intriguing collabor...
Continuing our HYPEBEAST Essentials series, we catch up with Andy, Paul, Jay, and Jubal of Primitive, learning exactly what keeps their fine tuned machine in constant motion. Enjoy!
Levi’s® Lefty Jean by Takahiro Kuraishi
Japan remains well-represented with the launch of the new diffusion label, Levi’s® Lefty Jean by Takahiro Kuraishi. Here we catch up with designers Takahiro Miyashita of Number (N)ine fame and Kazuki Kuraishi.
Win a Free Apple iPad: Brought To You By HYPEBEAST.com
Apple is set to release its latest product of innovation early next month with the arrival of the iPad. Largely considered to be among the new wave of products to revolutionize media consumption, we’re offering one lucky individual the chan...
Tanner Goods: Contemporary American Heritage
Having the opportunity to speak to Tanner Goods, we gained a greater sense of the it’s background from their agency past to how a leather-based brand situates and looks to grow itself in the current landscape. Enjoy!
Kiya Babzani: Where the Past Will Take US
Having had a seminal influence in the growth and development of Japanese denim in North America, Kiya Babzani has seen his passion turn into his livelihood. This particular interview is far from a quick read, so shut down your MSN and close your emai...
Harry McNally: Year Five
Approaching its fifth anniversary, PEGLEG NYC has quietly maintained a presence throughout the New York landscape. We caught up with Harry McNally as he outlined the brand’s beginnings as well as working with one of America’s most innova...
POW WOW: A Meeting of Creative Minds
Last weekend, we had the pleasure of attending a series of events thrown by a handful of friends which operated under the moniker of POW WOW. We spoke with some of the artists involved, including Jasper Wong, Yue Wu, Will Barras and Pat Lee, over a s...
Erik Brunetti: Behind The Doctrine
For some time, the creative abilities of Erik Brunetti have been apparent throughout his apparel brand FUCT. Fascinated by his new project, we took the opportunity to speak with Brunetti about his directorial debut with The Doctrine.
Masafumi Watanabe: The Gentleman’s Way
In the last few seasons, Japanese brand Bedwin has exploded in popularity. Brand founder Masafumi Watanabe chats with us about his personal influences, travels, and Bedwin’s great success.
Renzo Rosso: Be Stupid
A sit down with Diesel’s founder Renzo Rosso reveals the brand’s return to its roots, its new “Be Stupid” ad campaign, and the recent appointment of Bruno Collin as Diesel’s artistic director.
HUF: American Pastime
Inspired by the classic film, The Sandlot, we embarked on a day long journey through the back roads of Northern California, capturing the essence of HUF Spring/Summer 2010.