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Process: Testing Oakley Lenses at 102 MPH

VideosComments ⋅ 2 days ago
The latest installment of PROCESS takes us to Foothill Ranch, California, where Oakley’s Factory Pilot Ryan Weber walks us through a series of tests highlighting the technological innovation in eyewear that takes place over at Oakley’s labs for...

PROCESS: Making Surfboards the New England Way with Grain Surfboards

StyleComments ⋅ Apr 10, 2014
If need be, the team at Grain Surfboards only has to endure a 10-minute drive to the beach when the conditions are right. Of course, wetsuits are necessary most of the year to surf here in New Hampshire, on this particular mile-long stretch of swells...

PROCESS: New Balance Launches the 576 “Three Peaks Pack” with HYPEBEAST

VideosComments ⋅ Dec 20, 2013
Our latest HYPEBEAST PROCESS takes us to the production facilities of New Balance in Flimby, England. On the production line we see the footwear brand’s latest creation — the 576 “Three Peaks” pack. Paying homage to the tradit...

PROCESS: The Frye Company

VideosComments ⋅ Oct 6, 2013
Our next installment of PROCESS takes us to the facilities of The Frye Company, a bootmaker with well over 150 years of history and knowledge in the craft. Made entirely in the good ole U.S. of A, each boot goes through 190 steps from raw material to...

PROCESS: Crafting the Togs + Clogs x Grenson G-Lab “Archie”

VideosComments ⋅ Aug 6, 2013
Our most recent episode of PROCESS takes us to the crafting facilities of the fine shoe manufacturer and brand Grenson — a name that is synonymous with heritage and tradition. With a history dating back to the 1830s derived from a Mr. William G...

Process: Nudie Jeans Gothenburg Repair Station

VideosComments ⋅ Jul 4, 2013
For this installment of Process, HYPEBEAST heads to Gothenburg, Sweden — home of Nudie Jeans. With the recent opening of Nudie Jeans’ London concept store and repair station, the denim brand invited us for a firsthand look at how its jean...

PROCESS: Crafting Footwear with Modern Vice

VideosComments ⋅ Jun 21, 2013
In this edition of PROCESS, New York-based bootmaker Modern Vice gives us a look inside its workshop where its handmade designs are realized. Brothers Jordan and Jensen Adoni launched its Modern Vice collection just one year ago with the expansion fr...

PROCESS: Building a Satta Dart Skateboard

VideosComments ⋅ Apr 10, 2013
In this video installment of PROCESS, we visit the small woodshop of Satta Skates in Brixton, South London where Joe Lauder hones his craft. Joe Lauder is a passionate British woodworker with a remarkable love for his work and its medium: wood. From...

PROCESS: How To Make a Tattoo Machine by NORM

EditorialComments ⋅ Oct 3, 2012
The ageless craft of body art aids in paving the way for many of its modern day practitioners to expand their creative mind and explore various art forms. Although some may take to tattooing as a means to fund their struggling art career, once estab...

PROCESS: Outlier Three Way Shorts

EditorialComments ⋅ Jul 25, 2012
New York lifestyle menswear label Outlier is a rare breed — a domestic operation from top to bottom and start to finish that takes immense pride in creating timeless style and function for the modern, active man. Today, HYPEBEAST PROCESS takes you be...

PROCESS: The 5oz. Espresso and Milk by Handsome Coffee

EditorialComments ⋅ Jun 25, 2012
Handsome Coffee Roasters recently gave us a detailed tour of their headquarters in the Arts District of downtown Los Angeles. The sleek Scandinavian interior, courtesy of WoodSmithe, combines hardcore utility with minimalist design to provide accessi...

PROCESS: Quintin Co. Custom 6 Panel Snapback

EditorialComments ⋅ Jun 4, 2012
It’s quite possible that you are familiar with the Quintin Co. brand without even knowing it. Founded in 2009, the Los Angeles-based headwear manufacturer has experienced rapid growth in its three year existence having firmly solidified both it...

PROCESS: Candle Vessels by Joya

EditorialComments ⋅ May 28, 2012
For New York-based Joya, the operation launched by Frederick Bouchardy has adopted a hands-on process in the creation of each and every candle that comes through its atelier. Its artisanal approach to producing unique vessels and its crystalling natu...

PROCESS: Chambord Vodka Mixer

EditorialComments ⋅ May 22, 2012
Having been perfecting the notes and infusions of its all-natural taste for many years, our latest PROCESS focuses on Chambord Vodka as one of the quintessential ingredients to a new mixer aptly titled, “The Chambord Vodka Mixer.”

PROCESS: Wet Shaving with Baxter of California

EditorialComments ⋅ Apr 2, 2012
Conventional wet shaving not only provides the closest shave possible, but nothing beats the luxury or pleasure of a hot towel, premium shaving products, and lathering up with a badger hair brush.