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HYPEBEAST Magazine: BADBADNOTGOOD Interview

Clicking through the average playlist of today’s youth, one would not expect to find any jazz songs to be featured. The modern non-relevance of a genre that used to be a leading creative force in the 1920s is a fact that bothers Matt Tavares, A...

HYPEBEAST Magazine: “NONCHALANT” Editorial by Akio Hasegawa

As seen in the inaugural issue of HYPEBEAST Magazine, we present the “NONCHALANT” editorial by highly regarded stylist Akio Hasegawa. Featuring Hasegawa’s own direction and styling with grooming by Kenichi Yaguchi, the editorial fea...

HYPEBEAST Magazine: Shawn Stussy Interview

There’s more to it than just the name on the front of your T-shirt or hat. It goes much deeper than merely a successful street brand. Before Stussy was a household term, the only “International Tribe” member was Shawn Stussy himself – the man f...

HYPEBEAST Magazine: Supreme “Down & Out” Editorial featuring “Nugget”

Nearing its 20th anniversary, Supreme is a brand that needs little introduction. An institution on many fronts, the brand’s ability to transcend various subcultures is a testament to its authenticity and understanding of its very positioning an...

HYPEBEAST Magazine Issue 1: The Synthesis Issue

With its official release today, we are proud to announce that the inaugural issue of the HYPEBEAST Magazine is now available at select stockists worldwide. The issue is spearheaded by our comprehensive cover story featuring Dior Hommes’s Artis...

HYPEBEAST Magazine Preview

After many years of providing quality content online, HYPEBEAST has been hard at work on the inaugural issue of our print publication. To be released quarterly, the HYPEBEAST magazine encompasses the core topics that we cover on the site, yet provide...