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Michael Jordan – Rise of the Jumpman

EditorialComments ⋅ Jul 30, 2014
The following originally appeared in HYPEBEAST Magazine Issue 7: The Legacy Issue. It’s available now at select retailers globally and the HYPEBEAST Store. The chance to meet a personal hero is a rare one. Being able to then work closely with and...

HYPEBEAST Magazine Issue 7: The Legacy Issue – Outtakes

ArtsComments ⋅ Jul 2, 2014
With our latest issue of the HYPEBEAST Magazine now firmly settled on newsstands, coffee tables and perhaps a few bathrooms, we present a selection of outtake images that didn’t make the cut into Issue 7: The Legacy Issue. This edition of Outta...

Taking Center Stage: Highlighting Nike’s Latest Football Innovations

StyleComments ⋅ Jun 25, 2014
The following originally appeared in HYPEBEAST Magazine Issue 7: The Legacy Issue. It’s available now at select retailers globally. “The single biggest thing is our athletes, how do we help our athletes reach their true potential? Whether th...

No Half Measures: How adidas is Gearing Up for the 2014 World Cup

StyleComments ⋅ Jun 13, 2014
“The FIFA World Cup is the biggest sporting stage on earth, and an intensely competitive tournament that can turn even the most disinterested fan into a face-painting, flag-waving football junkie.” The following originally appear...

HYPEBEAST Magazine Issue 7: The Legacy Issue

ArtsComments ⋅ Jun 5, 2014
When it comes to sports, it’s often where our competitive nature emerges, and for those that consistently reign victorious, a legacy is made. Today marks the release of our latest issue of the HYPEBEAST Magazine — Issue 7: The Legacy Issu...

HYPEBEAST Magazine Issue 7 Preview

ArtsComments ⋅ Jun 5, 2014
With the new issue of the HYPEBEAST Magazine releasing in a matter of hours, we’ve decided to show you a little of what to expect for Issue 7. The preview video above sets a tone specific to a period of greatness — an era led by an indivi...

The HYPEBEAST Magazine Issue 6 – G-Dragon’s Global Coup

StyleComments ⋅ Mar 20, 2014
How do you begin to describe someone like G-Dragon? To define him as merely a music artist, producer or performer would be to severely undervalue the South Korean superstar’s influence on multiple levels. It goes beyond just music. It reaches to broa...

HYPEBEAST Magazine Issue 6: Behind the Scenes with G-Dragon Video

VideosComments ⋅ Feb 28, 2014
Over one week ago, our cover feature, G-Dragon, stirred up heated conversation after we dropped a cheeky preview, closely followed by an official announcement, for the latest issue of the HYPEBEAST Magazine. Dubbed the Rhapsody Issue, in reference to...

HYPEBEAST Magazine Issue 6: Behind the Scenes with Public School Video

VideosComments ⋅ Feb 20, 2014
Featured in our latest issue of HYPEBEAST Magazine: The Rhapsody Issue, we sat down with Dao-Yi Chow and Maxwell Osborne of Public School to discuss the relationship between music and fashion. On top of our conversation, we asked the duo to style a f...

HYPEBEAST Magazine Issue 6: The Rhapsody Issue

ArtsComments ⋅ Feb 18, 2014
For our first magazine release of 2014, we are proud to announce the launch of the sixth issue of the HYPEBEAST Magazine. Titled ‘The Rhapsody Issue,’ we delve into the realms of fashion and music, and shed light on the modern dynamic bet...

HYPEBEAST Magazine Issue 6 Preview

LifestyleComments ⋅ Feb 16, 2014
The HYPEBEAST Magazine Issue 6 is set for its official release tomorrow, February 17. In anticipation of this forthcoming launch, we are offering a glimpse at the musical personality that will grace our cover feature. If you listen closely, we have a...

HYPEBEAST Magazine Issue 5: The Process Issue – Outtakes

ArtsComments ⋅ Oct 10, 2013
Following the recent release of our fifth issue of the HYPEBEAST Magazine is our selection of outtakes: a set of choice images taken from the myriad of material received from our international contributing photographers. In a bid showcase quality tha...

Herschel Supply Co. for HYPEBEAST Heritage Backpack

StyleComments ⋅ Sep 30, 2013
Having maintained a close and longstanding relationship, HYPEBEAST and Herschel Supply Co. have joined together to create an exclusive version of the classic Heritage Backpack. The limited edition bag will be released in conjunction with the upcom...

Supreme x Nike Flyknit Lunar 1+

StyleComments ⋅ Sep 30, 2013
To many, this is simply another Flyknit release, while to others, this could very well be the biggest collaborative effort this year. Two brand powerhouses, Supreme and Nike have worked together in offering the Supreme x Nike Flyknit Lunar 1+. The sh...

HYPEBEAST Magazine Issue 5: The Process Issue

ArtsComments ⋅ Sep 30, 2013
After a lengthy stint of reevaluating and reworking components of the HYPEBEAST Magazine, we’re now proud to release our fifth issue. It was during the creative process of revamping the publication that the theme of ‘Process’ came t...