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DISSECTED: Reebok Instapump Fury

StyleComments ⋅ Jan 27, 2014
The Reebok Instapump Fury is set for big things this year as it celebrates its 20th anniversary and to get better reacquainted with the unique runner, we’ve stripped it down to its component pieces. A game changer when it first released, the In...

DISSECTED: Reebok Classic Leather

EditorialComments ⋅ Feb 23, 2013
In 1980, the then 80-something-year-old shoemaker Reebok made the bold jump across the proverbial pond to enter North America’s vastly competitive athletic footwear market. Facing difficulty in positioning itself among the few established brand...

DISSECTED: DC Shoes Unilite Trainer

EditorialComments ⋅ Nov 19, 2012
With this year’s launch of its first athletic-inspired sneaker, the Unilite Trainer, action-sport company DC Shoes generated some enthusiastic buzz as it finally decided to expand its footwear range outside of skate culture. Motivated to design...

DISSECTED: Vans LXVI Graph

EditorialComments ⋅ Aug 27, 2012
It’s safe to say that if you assume the HYPEBEAST moniker then you are or were at some point an avid sneaker fan, to put it lightly. Consequently it should come to no surprise that footwear is one of the most featured product types to these her...