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Dan Plunkett Stars in HUF’s Latest Commercial

Although without any detailing product shots, Californian street wear label HUF presents its latest commercial for its footwear division. This time around the Keith Hufnagel brand enlists team rider and native New Yorker Dan Plunkett to thrash a tras...

HUF 10th Anniversary Photo Tee Series

In celebration of its 10-year anniversary, prominent skatewear brand HUF presents a Photo Tee Series commemorating its rise from obscurity. For this project, HUF enlisted a group of renowned photographers who have had a major impact of their own on t...

HUF x Golden Bear Deluxe Varsity Jacket

It’s been a busy year for Golden Bear, one that has seen the brand collaborate with the likes of Stussy, Kith and Garbstore to name but a few. Now to that list add HUF, as the two brands have come together to produce a special all-black varsity...

HUF and Skate Mental Clock Re-Releases In a New Color

The discovery of time and our desire to manipulate its existence has been one of the more important doings of mankind. Pioneer skatewear label HUF combats our addiction however, with a clock that politely declares, “f**k off time.” The Ca...

HUF 2012 Fall/Winter December New Headwear Releases

HUF’s selection of headwear for Fall/Winter 2012 was one of the highlights the label’s seasonal collection. Comprised of new and classic silhouettes updated for wintry weather, the offerings boasted thicker, hardier fabrics and festive pa...

HUF 2012 Fall/Winter December New Releases

New from Keith Hufnagel’s camp is a slew of releases for December, seasonal iterations of classic styles from HUF’s Fall/Winter 2012 collection. The label’s signature tees and hoodies — each bearing box logos and scripted grap...

Music, Art and Fashion Collide at the Be Street Weeknd Urban Festival in Paris

Paris’s La Cite de la Mode et du Design is set to be transformed into an urban playground this December as the Be Street Weeknd Urban Festival gears up for its weekend of fun. Kicking off the Christmas festivities a few days early, the Be Stree...

HYPEBEAST Magazine: HUF 2012 Fall/Winter “STANCE” Editorial

Through defying the laws of gravity in style, “STANCE” showcases HUF’s Fall/Winter 2012 collection through an exclusive and creatively startling style shoot for the second issue of the HYPEBEAST Magazine – the Revival Issue. B...

HUF Pop-Up Shop @ Hall of Fame

Ahead of the Black Friday shopping bonanza, HUF has teamed up with Hall of Fame to launch a pop-up shop at Hall of Fame’s Los Angeles storefront. Fully stocked with the likes of HUF’s latest apparel, footwear and accessories, the shop is...

HUF 2012 Fall/Winter Checkered Collection

Whether big or small, checks are a timeless motif, intrinsic to everything from Buffalo plaids to gingham. For Fall/Winter 2012, HUF’s Checkered collection serves up one of the most comprehensive uses of the pattern imaginable — headwear,...