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HUF 2012 Summer Footwear Collection

HUF is kicking off its Summer 2012 footwear collection in style, by offering a free pair of the brand’s popular Plantlife socks with every shoe purchase. The collection is full of classic skate profiles — lows, mids, and the ever-popular...

HUF x Skate Mental Water Pipe

It seems only fitting that today is both a Friday, and that it’s 4/20. To celebrate the occasion, HUF and Skate Mental have collaborated on a “water pipe.” Available in two sizes: 14″ and 18″, the pipe features both comp...

HUF 2012 420 Pack

Whether you celebrate the unofficial holiday or not, HUF is observing 420 in all its hazy glory with this limited edition pack. They’ve pulled out all the stops on this miniature collection of 420-themed T-shirts, socks and caps. HUF even got a...

HUF 2012 Spring/Summer Delivery II Lookbook

The second delivery from San Francisco skate apparel label HUF is starting to trickle into stockists. To summarize the incoming shipments, HUF enlisted photographer Brian Kelly to shoot a new lookbook for the mid-season drop. Half art project, half s...

HUF Quality Footwear Introduces Josh Matthews

HUF has announced the latest addition to their team with the introduction of pro rider Josh Matthews. To celebrate the match, HUF has dropped a short two-minute video of Matthews ripping up the streets of San Francisco and Los Angeles, shot and cut b...

Brick Harbor: Brand Profile – HUF

In an industry where brands can rapidly transition from mainstream popularity to a wasteland of ambiguity, it’s difficult to find a streetwear label that remains a constant player – staying true to its founding ethos, all the while offeri...

HUF 2012 Spring/Summer Pastel Plantlife Socks

Extending its popular Plantlife theme from last year’s collection, HUF repeats the cannabis leaf motif on a series of pastel socks this year. The jacquard knit-patterned socks now come in three pastel hues – yellow, pink and blue –...

HUF Hawaiian Snapback Pack

Dropping just in time for the warm weather ahead is the perfect collection of summer snapbacks from HUF. Consisting of two different styles – the Big H Hawaiian Starter Snapback and the Classic Script Floral Starter Snapback – the collect...

HUF 2012 Spring Collection Part 2

Following the second footwear delivery of the season comes the complement to part 1 of the Spring 2012 apparel collection from HUF. The Cali brand stays true to form with an array of streetwear and skate-inspired pieces including hats, button-downs,...

HUF 2012 Spring Footwear Delivery II

Now available from California-based skateboarding collective HUF is the brand’s second footwear delivery from its Spring 2012 collection. Featuring a number of signature silhouettes including the Hufnagel Pro, 1984, Choice, Clarence, HUF 1 Vulc...

HUF 2012 Spring Footwear Lookbook Part 1

Shot in New York City by photographer Brian Kelley, the first part of the HUF Spring Footwear lookbook features skaters Emilio Cuilan, Aaron Herrington, Luke Clerkin, Sage Elsesser and Billy McFeely. The nighttime aesthetic lends itself nicely to the...

Stussy x HUF Limited Edition Reissue T-Shirts

Stussy and HUF have linked up to reissue a couple of their classic collaborative T-shirts. Featuring the HUF x Stussy Font Tee and the HUF x Stussy Classic Icon Tee, these special edition reissues are available in both black and white. Retailing for...

HUF 2012 Spring Lookbook Part 1

Following up yesterday’s collection unveiling, HUF treats us to the brand’s new lookbook for the initial launch of its Spring 2012 collection. Enlisting the photographic services of Alana Paterson, this latest series of images plays with...

HUF 2012 Spring Collection Part 1

The first part of the HUF 2012 spring collection unveils a host of items that will surely fit in nicely with current HUF pieces in your collection. Keeping things simple in terms of design, which is an achievement in and of itself, there are a host o...

HUF x Haroshi x DLX Collaboration: Interview with HAROSHI

Having first taken time out to speak with Keith Hufnagel regarding the recent HUF x Haroshi x DLX collaboration, our latest HBTV feature highlights the progression of the project from the perspective of famed artist, Haroshi. From beginning to end, H...