Huf
HUF Los Angeles Closes
San Francisco-based brand HUF has been a moving force in the streetwear industry since the brand's first store opened in 2002. Founded by pro-skateboarder Keith Hufnagel, the HUF clothing line has been instrumental in terms of setting a West Coast urban aesthetic, however,...
CHALLENGER x HUF Capsule Collection Preview
Started in 2009, Japanese streetwear brand CHALLENGER have slowly been building a name for themselves, using collaborations with other big brands such as NEIGHBORHOOD and WTAPS to get them noticed in what some people think is already an over-saturated market. Next for them...
HUF 2011 Summer Lookbook Video
HUF's Summer 2011 collection is seen here through a video lookbook comprised of several notables. Skate personalities such as Adrian Vega, Billy McFeely, Aaron Herrington, Ari Macropoulos and Keith Hufnagel himself all make appearances as it gives a good indication of the...
HUF 2011 Summer Headwear Collection
San Francisco-based label HUF gives us a look at their new collection of caps and hats for the Summer 2011 season. Most notable is the use of various graphics on the front panels of the pieces which ranges from an embroidered "H" on some, to a black and white photograph of...
HUF 2011 Spring/Summer Footwear Collection
Following yesterday's lookook, we take a closer look into select footwear models from the HUF 2011 summer footwear range. Featured designs include the Genuine, Choice, Hufnagel Pro, Southern and HUF 1, as well as an introduction into the Morton and Milwaukee. Look for these...
HUF Footwear 2011 Summer Lookbook
HUF give us a look into new styles from the brand's Summer 2011 collection via lookbook style imagery featuring a cameo by Bobbi Starr. Working with several familiar silhouettes, this latest seasonal lineup offers various new color and material options. Everything from...
HUF Hupper 420 Pack Video
With 4/20 marked on the calendar of many, HUF introduce their contribution to tomorrow's "420 Day" with their Hupper sneaker. The video offers a glimpse of the high-top which incorporates a marijuana leaf monogram set over a canvas green upper. The sneaker will release on...
HUF Hupper 420 Pack
With 4/20 just a few weeks away, HUF unveils a new 420 pack revolving around its Hupper model. Limited to only 420 pairs worldwide, the shoes are given the complete green treatment, accompanied by three sets of their Plantlife print socks and packaged in a HUF Plantlife...
HUF Choice Grey/Red
HUF drops a new colorway in the brand's clean-cut Choice sneaker. The shoes feature a primarily grey canvas upper with the signature red leather "H" detailing and heel accent along with white midsoles. Look for these now through select HUF footwear accounts, including...
the chrome ball incident: Keith Hufnagel’s Favorite Skate Photos of All-Time
Over at the chrome ball incident, the website enjoyed a guest post from Keith Hufnagel who goes over several of his favorite skate photos of all-time. Having been around the sport for so long, Hufnagel digs deep into his archives to pull out some vintage imagery and stories...
HUF Quality Footwear: Brad Cromer
HUF Quality Footwear introduces the latest addition to its skate team with the arrival of Brad Cromer. The video above is a brand new edit from the Dirt Bag Crew, shot and cut by Martin Reigel while highlighting the latest HUF footwear program. Enjoy!
HUF x Diamond Capsule Collection Video
Keith Hufnagel and Nick Tershay met while skating the Embarcadero in San Francisco following Keith's move from NYC in 1992. Nick, a Bay Area native, would go on to create Diamond Supply Co. while Keith emerged with HUF. With both now owing stores across from each other on...
HUF Southern Canvas Suede
A newer model from HUF for this spring footwear collection is the Southern. Seen in a canvas and suede mix, the tonal upper features suede on the toebox for a bit better wearing properties. As well, leather contrasts are seen on the tongue and heel. Available now at HUF.
HUF 2011 Spring Headwear Collection
HUF present to us their 2011 spring collection's latest releases. Also having a keen eye for pairing fabrics and graphics, the collection features several staples including New Era 59FIFTYs, 5 panel camp caps and bucklebacks with leather straps. All in all, another cohesive...
Rumor: Undefeated Moving Into Old HUF SF Space
It's been a hot topic of discussion here in the Bay Area for the past couple of weeks. Undefeated moving to San Francisco? If the rumors stack up to be true (confirmed through multiple sources), Undefeated will be making its way to SF quite soon, taking up residence in the...
