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HUF x IVI 2013 Spring/Summer Standard Sunglasses

After announcing the legendary Keith Hufnagel on their team, California eyewear brand IVI teamed up with HUF to release a special edition of their “Standard” silhouette for Spring/Summer 2013. Block the sun – not your shine – in these ret...

HUF Summer 2013 Collection First Delivery

Using an array of captivating patterns both subtle and loud to its advantage, HUF treats us to a new batch of goods with its first summer delivery for 2013. With both feet firmly fitted in the skateboarding realm, HUF’s latest onslaught consist...

Follow the Signs: HUF Canada in LA Video

HUF’s Canadian contingency took a trip down to sunny Los Angeles for a recent feature with Concrete Skateboarding magazine. The clip showcases the likes of Bryan Wherry, Mike Vince and Brett Gifford amongst others, as the team ventured to the c...

HUF 2013 Spring/Summer New Arrivals – Delivery 2

HUF’s second delivery for Spring/Summer 2013 has arrived and it’s a collection that should appeal to fans of skateboarding and streetwear alike. On the accessories front, signature items like volley caps and snapbacks are served up in fre...

HUF 2013 Spring/Summer “Fuck It” Collection

Picking up right where it left off, HUF’s “Fuck It” collection returns bigger and bolder than ever for Spring/Summer 2013. The sewn-on patches you may have recognized from seasons past have become a full range of goods –  the...

Snoop Dogg x HUF 2013 “420″ Pack

Marking a special day for some, and aiding those that want to represent the lifestyle, streetwear brand HUF has released a set of collaborated designs that pulls from the hip-hop archives. The Snoop Dogg x HUF 2013 “420″ pack includes an...

Snoop Dogg x HUF “Happy 420″ | Video

HUF sources one of hip-hop’s all-time great herbal advocates, Snoop Doog, for a special collaboration on the impending celebration of 420 day. The rolling of a fatty and the subsequent indulgence by Snoop Dogg paves the way for the collection w...

HUF x Diamond Supply Co. 2013 Spring/Summer Collection

Few brands have had the same impact on street and skate culture as HUF and Diamond Supply Co. Both sharing similar roots in San Francisco and an affinity for sneaker culture, the two heavyweights reconvene for a new capsule for this season. Embracing...

Snoop Dogg x HUF 2013 Spring/Summer Teaser

While HUF has planned some large-scale collaborations for Spring/Summer 2013, including a recently noted project with Diamond Supply Co., the brand has also teased audiences with an upcoming collaboration with Snoop Dogg. The news comes in the form o...

Diamond Supply Co. x HUF 2013 Spring/Summer Teaser

Diamond Supply Co. and HUF have teamed up to bring their fans a collection of goods for Spring/Summer 2013. It’s been a while since we’ve seen a collaboration between the two power companies and both HUF and Diamond have grown exponential...

Dr. Romanelli Teams Up with The Game to Create Custom Pieces

Imagine Dr. Romanelli as a really good collage artist. The designer has been known to apply his dexterous hands to various items of clothing, thus creating cohesive, custom pieces with seemingly random elements. Romanelli teamed up with The Game rece...

HUF 2013 Spring/Summer Volley Cap Collection – Delivery 1

Headwear has always been an area of strength for HUF. For Spring/Summer 2013, the California-based label returns with riffs on its ever-popular 5-panel volley cap in fresh fabrics, colors and patterns. In a subtly sartorial, yet street-ready combinat...

HUF 2013 Spring/Summer Apparel Collection

Durable enough to sustain the abuses of skateboarding, yet street-ready enough for daily use, HUF’s garments toe the line between function and aesthetics, and quality and affordability. It’s a combination that has made the California labe...

HUF Metal H Quake Strapback Hats

The release of a strapback may not be earth-shattering news at this point in time, but HUF’s Metal H Quake Strapback Hat puts a fresh, earthquake-inspired spin on the classic headwear for spring. In black, red or royal, each cap features a duck...

HUF 2013 Spring Delivery 2 Lookbook by Brian Kelley

Californian skate imprint HUF again calls upon Brian Kelley’s assistance in shooting the spring delivery 2 lookbook. Shot in the urban settings of New York, we see a slew of Polaroid photos featuring the Bay Area skate crew cavorting around bod...